016: Yes/No pricing - How to leverage up your brand
BizableTV
English - May 02, 2019 08:00 - 22 minutes - 20.9 MB - ★★★★★ - 56 ratingsManagement Business Marketing business marketing coaching leadership interviews easley jared consulting finance health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Whether you're starting out or are a seasoned freelance consultant, being a business owner means you go through seasons of extreme busyness to those of extreme workload lows. During those peaks and lows, you want to employ what I call “Yes/No Pricing”. In today’s episode, I'll explain how I use this type of pricing to help increase my value and my rates over time. Plus, I’ll share some tactics that you can employ for optimal business success. “Yes/No Pricing,” can help you climb up the stairway of value and leverage your brand in the process.
In this episode, I’ll cover these topics:
“Yes Pricing” What it is, when to use it, and how to use it Why “Yes Pricing” or penetration mode is not the best place to be in far as positioning for your brand When to employ a “No Pricing” strategy How to “Price them to no" can leverage up your brand Why it’s always better to move up the value ladder rather than stay stagnant, even when you are super busy and need to turn clients away, plus how to turn clients away using the “Pricing them to no” strategyThis episode was brought to you by the Pricing is Positioning Course; a six-week online intensive group coaching course with me, Paul Klein. We’ll cover getting paid what you're worth, positioning your pricing, attracting the right clients, and honing in on your overall pricing strategy. For all of the details on upcoming sessions, visit PricingIsPositioningCourse.com.
Speakers & Links Referenced:
o Joseph Bojang on SEO and funnels.
o Danny Ozment on monetizing a podcast.
o Jason J Clement on design.
o Lauren Vanags Davis on Instagram.
o Sean Pritzkau on repurposing content.
o Joy Capps on conversion copywriting.
o Lindsey Hartz on book launches.
o Robby Fowler on marketing & design.
o Jody Mayberry on launching a podcast.
The Thing Live …the premier event for creatives, makers, entrepreneurs, & leaders held in Orlando, Florida May 15th - 19th. Use the code IMWITHPAUL for 10% off at thethinglive.com.
Connect with Paul:
The Pricing Is Positioning Course
Web: www.paulklein.net
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YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg