012: Convert Kit or Mail Chimp? Which is better?

Email marketing is king. If you haven’t implemented an email marketing strategy into your consulting business yet, this week’s episode will showcase just how effective it can be. In fact, you can be effective with as little as fifty or one hundred people on your email list.   Remember, it is not the quantity of people you know, but instead the quality of people that are actually going to engage with your services.

Yes, this topic is a slight departure from the usual topics I cover in the podcast. But marketing is all about how you showcase and talk about your offerings and position yourself in the marketplace. Email marketing, in an online world, is an important facet of your business.

Know this, I'm by no means an email marketing guru. However, I have learned a few tricks, tips, and even some cool stuff from friends who are, like Mike Kim (an expert in email and internet marketing). In fact, Mike shared with me some key strategies I've implemented into my own email marketing and have found success. This week, I want to share my email marketing insights, advice, and observations with you, so that you can find success too.

In this episode, I’ll cover these topics:

How email marketing differs from online ads: it’s all about relationship building The importance of providing value to your email subscribers ConvertKit versus MailChimp - which is the best email marketing platform to use? Targeting specific groups within your email lists, how and why you should do so An intriguing way to engage with your LinkedIn contacts

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