001: Pricing is Positioning & 7 tips to help you with your pricing strategy

What is The Pricing is Positioning concept and how can it help you with your overall pricing strategy? In this episode I share with you what I mean when I say pricing is positioning and how your brand’s value and pricing of products is important to this overall concept. Plus, I share seven very specific tips that will help you develop a better pricing strategy for your business or brand. These tips are ones I’ve learned through my own journey as a consultant and during negotiations, as well as, strategies I’ve learned from some of the greats like Alan Weiss, Ron Baker and Blair Enns.

In this episode, I’ll cover these topics:

Your brand’s perceived value in the marketplace Using the pricing of your products and services to command the right type of clients The importance of valuing yourself, first Commoditized service businesses, productized service businesses, and customized services Value ladders, what they are and how they can help your brand Using anchoring and options in your pricing strategy    Plus, my thoughts on proposals (what’s better long proposals or short proposals?)

 

Resources and links referenced:

Cliff Ravenscraft - Free the Dream Conference 2019

Ken Davis Scorre Speaker Training

Blair Enns - Pricing Creativity

The Business of Consulting Workshop - Los Angeles

The Business of Consulting Workshop - Sacramento

The Product Pricing Roadmap

 

Connect with Paul:

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