Pretty Okay Podcast
79 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 46 ratingsWelcome to the Pretty Okay Podcast, a chill (but sometimes spicy) small business podcast for people who are crazy enough to have one. Hosted by the Founder of Enji, Tayler Cusick Hollman, we cover everything from basic business practices to small business marketing. We sit down with some of our favorite small business owners and experts who share their stories, real-life experiences, and advice, all while keeping it (very) real and honest.
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Episodes
Live, laugh, lead generation!
March 25, 2024 08:00 - 41 minutes - 94.4 MBIn this episode, Tayler and Davey Jones of Sumo are spilling the tea on what it takes to have a good lead generation strategy for your small business—we promise it sounds more corporate than it really is! From helping you understand what lead gen is and why small businesses can find themselves in a lull without enough leads to quick and long-play lead gen tactics you can try, there are plenty of "aha" moments in this episode. So grab your favorite beverage, settle in, and get ready ...
Influencers, man
February 26, 2024 09:00 - 45 minutes - 105 MBThe Pretty Okay Podcast is back b*tches! And in this episode, Tayler and Sam dive straight into the deep end of the influencer pool—because while some of them are great partners, others make us think "Whyyyy?" From the frustrations faced by many small business owners to how influencers can do a better job of approaching them, get ready for a candid conversation filled with rants, revelations, and more than a few spicy takes. Buckle up for an unfiltered journey into the business of b...
How To Make More Money in 2023
January 10, 2023 11:00 - 38 minutes - 53.1 MB*spoiler alert* it's time to raise your prices. Whether you've been in business for yourself for a while now or the COGS for your production are on the rise, consider this your roadmap for when to raise your prices and how. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How Small Business Owners Can Make It Through The Recession
December 08, 2022 18:23 - 38 minutes - 53 MBEven though recessions are "normal", that doesn't make them suck any less. If your business made it through the pandemic, a lot of the things you thought about and did for that are applicable here. In this episode, we talk about how not to freak out later and what you can do when people around inevitably do start freaking out. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of...
Ho-Ho-Holiday Promos That Will Convert
November 07, 2022 05:00 - 38 minutes - 53.5 MBThe time to start planning your holiday promos and offers was this summer. But if you're a little late in the game there's still time to make the most of your marketing strategy this holiday season. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Guess who's back in the house?
October 19, 2022 04:00 - 26 minutes - 35.9 MBWe're back from summer break! Come see if we remember how to do a podcast! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Why Your Best Answers Will Always Come From Customers
June 22, 2022 11:00 - 49 minutes - 67.9 MBIn our last episode before summer break, Tayler sits down to interview friend, entrepreneur, and all-around inspirational babe Martha Bitar, founder + CEO of Flodesk. Tayler and Martha dig into how you can (and should!) use customer feedback to help your business thrive while still staying true to your vision. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produc...
4 Ways To Become a Thought Leader In Your Industry
June 08, 2022 11:00 - 38 minutes - 52.8 MB*spoiler alert* it isn't about being the "smartest" person in the room. In today's episode, we're breaking down the characteristics of a "thought leader" and sharing 4 efficient ways you can become one in your industry. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
This Meeting Could Have Been An Email
May 25, 2022 11:00 - 38 minutes - 52.6 MBDon't schedule meetings for meetings' sake. On today's episode, we're talking about how to know when meetings are beneficial (for everyone), how to gracefully move them along, and the steps you should be taking to lead them effectively. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Why Vanity Numbers Are Bullsh*t
May 11, 2022 11:00 - 35 minutes - 48.9 MBWe’re just going to say it…vanity numbers are bullshit. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are just vanity numbers that aren’t indicative of how your brand is doing. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Ok...
Navigating The First Year In Business with Jasmine Smith
April 27, 2022 17:35 - 54 minutes - 74.3 MBIn today’s episode, Tayler is joined by entrepreneur and strategist Jasmine Smith to discuss the ups and downs of navigating that first year in business. From founding her own marketing agency to her newly launched event space, Jasmine shares her experience with learning as you go, the importance of community and navigating those “oh, shit” moments as a business owner. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is ...
Girl, Do Your Taxes!
April 13, 2022 11:00 - 54 minutes - 74.4 MBLike B. Franklin once said, "Nothing in life is certain except death and taxes". At least it was something to that effect. We promise to only talk about taxes once, but this episode is it. Put on your big girl pants and saddle up. It's not fun, but it's required, so let's go. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Write Copy That Converts
March 30, 2022 11:00 - 29 minutes - 40.2 MBReady to become your brand's very own wordsmith? You don't have to be a professional copy editor to make your voice heard when it comes to your website. Reach your ideal customers and share the heart of your brand with Tayler's foolproof strategy. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
The Anatomy of a Bitchin' Website
March 16, 2022 11:00 - 54 minutes - 75.5 MBWhat does it take to have a website that converts? Tayler is breaking it down step-by-step so you have all your boxes checked. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Planning For Business Growth
March 02, 2022 12:00 - 31 minutes - 42.9 MBIn today's minisode, Tayler is taking you through the necessary steps of planning for business growth. Because no one wants to be caught with their pants down right when things start taking off. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Hire The Right Person The First Time
February 16, 2022 12:00 - 45 minutes - 62.5 MBWhether you are hiring an employee, a contractor, or even a consultant, it's crucial to have your ducks in a row before pulling the trigger. We're breaking down what to look for, red flags to avoid, and common mistakes many small business owners make. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
So You've Decided To Make A Career Change...Now What?
February 02, 2022 12:00 - 50 minutes - 69.7 MBIf any of our signs from last week’s episode resonated with you, then you may be wondering, “now what?” In this episode, we’re walking you through what you should and shouldn’t do before making a career change, including what numbers to crunch, goals to set, and more. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Signs It's Time To Make A Career Change
January 19, 2022 12:00 - 45 minutes - 62.3 MBThere are a lot of different reasons to make a change in your career, but which ones should prompt an immediate departure and which ones should be a gentle nudge? Whether you are self-employed or working a corporate 9-5, we're breaking down all the red flags that you should consider before making any life-altering decisions. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of E...
All About That New New
January 05, 2022 12:00 - 44 minutes - 61.6 MBWe’re back after an extra-extended summer vacation. Not only that, we’ve got a new look, new jobs, new babies—it’s nuts! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
School's Out For The Summer!
July 07, 2021 11:00 - 1 hour - 84.3 MBIt's our last episode of the season as we take a summer break to recharge, birth a baby and things like that. In today's episode Sam and Taylor recap this season, our favorite episodes, popular topics + more. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Say No Without Being A Complete Asshole
June 23, 2021 11:00 - 48 minutes - 66.5 MBSaying "no" to a client, friend or coworker is easier said than done...Especially if confrontation makes you want to run and hide. In today's episode we're sharing our best advice for strategically saying no - which means assessing each ask, formatting the conversation, and sticking to your guns. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluen...
Newsflash: You Don't Need To Reinvent The Wheel
June 09, 2021 11:00 - 45 minutes - 62.9 MBEvery creative entrepreneur wants to be known for disrupting the industry, but sometimes it does more harm than good. In today's episode we're pinpointing the specific systems and processes that don't need reinventing and how you can allocate your resources more effectively as a business owner. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence...
It’s Time To Be Vulnerable AF
May 26, 2021 11:00 - 49 minutes - 67.8 MBVulnerability is often viewed as a weakness in the "business" world, but we beg to differ. In today's episode, we're talking about the power of vulnerability, how and when to recognize the opportunity for it, and why it might just be the best thing you can do as a business owner. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Trust Me, I'm an Influencer
May 12, 2021 11:00 - 52 minutes - 72 MBCan we all just admit that the "influencer" world is a mess? And yet, they are somehow still a necessary tool for your marketing strategy. In today's episode, we talk about the good, the bad and the ugly of working with influencers, how to find one that aligns with your brand, and how to create a fruitful relationship. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, a...
Metrics or It Didn’t Happen
April 28, 2021 11:00 - 44 minutes - 60.8 MBIf you own a business and you aren't using Google Analytics, what are you even doing with your life? Today we're sharing why you absolutely need to utilize Google Analytics for tracking and growing your business and what Google Analytics can do for you. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Which Social Media Platforms You Need To Be On
April 14, 2021 11:00 - 55 minutes - 75.7 MBDo you really need to be on every. single. social. media. platform out there in order to maximize the benefits? The short answer? NO. We’re breaking down the different platforms, their pros and cons, and what you need to be looking for in each one before dividing up your resources. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Convincing Clients You're Worth The $$$
March 24, 2021 11:00 - 10 minutes - 15 MBThis week's (mini) episode is Tayler ridin' solo as she gives you a quick and dirty breakdown of how to convince clients you're worth what you're charging. Listen to the episode for her 4 best tips on what action steps you can take to make that money (honey). Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Our Biggest Pet Peeves in Business
March 10, 2021 12:00 - 52 minutes - 72.4 MBIn this week's episode of Pretty Okay Podcast, we're cover the next requested topic from our IG audience: Pet Peeves. What bugs us most when working with people or people who work for us? Don't worry, we have plenty to share. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Work With Friends Without Screwing Each Other Over
February 24, 2021 12:00 - 57 minutes - 79.5 MBFor our 50th episode (!!) we’re diving into the topic you voted for on IG...working with friends! We’re going over the good, the bad and the ugly of going into business with your buddies to make sure your business is successful and your friendship doesn’t crash and burn. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Can We Finally Hack The Instagram Algorithm in 2021?
February 10, 2021 12:00 - 53 minutes - 72.8 MBIn this week's episode, Sam and Tayler tackle Later Media's recent article breaking down how to "hack" the Instagram algorithm in 2021 based on advice directly from the source. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Have Confidence In 2021 When The World Is A Clusterf*ck
January 13, 2021 12:00 - 45 minutes - 62.4 MBHappy New Year! Or is it? We all know the world is upside down right now and many businesses are struggling through this pandemic. But confidence as a creative entrepreneur matters more than ever. In today’s first episode of the new year, we’re breaking down all the ways you can grow your confidence as a business owner, creative, and human…even when the world is a sh*t show. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Oka...
Good Riddance, 2020.
December 16, 2020 12:00 - 55 minutes - 76.7 MBWe're closing out the year the best way we know how－talking about sh*t. Tayler and Sam put a bow on 2020 by going over the trials that this year brought, the power of gratitude, and how business owners can thrive in 2021. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Bonus Glitter Guide Q&A Episode with Taylor Sterling
December 14, 2020 12:00 - 46 minutes - 64.5 MBSam sits down with her Glitter Guide wife to answer all of your Q's! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Soft(core) Skillz
December 02, 2020 12:00 - 54 minutes - 75.3 MBSoft skills aren’t the same as being good at your job. Having a a full-rounded set of soft skills makes you not only a better business owner or worker, but a better human. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Give Yourself An Annual Review When You're The HBIC
November 18, 2020 12:00 - 52 minutes - 72.5 MBWhen you're running your own business, you're often tasked with giving employee reviews. But what about your own review? In today's episode, we are sharing how you can review your own performance (prompts included!) to make sure you're on the path to continuous growth + success in 2021! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Tips For Blending Personal Politics + Business
November 04, 2020 12:00 - 32 minutes - 44.4 MBIt's the day after the election but we're still talking politics. This entire election season has brought up an important question: How do we blend our personal politics into our business? Do we have to? Do we even want to? Tayler breaks it down and shares her best tips for incorporating your political beliefs and values into your marketing. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Holl...
Giving Constructive Criticism Without Sounding Like An A$$hole
October 21, 2020 11:00 - 45 minutes - 62.7 MBAs business owners, collaborators and creatives, you will have to give constructive criticism to people you’re working with. And the way you handle giving criticism and feedback can make or break a project. In today’s episode we’re breaking down how you can effectively dish out constructive criticism to get the results you want, as well as tips for accepting it when it comes your way. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! ...
How To Maximize Your Content
October 07, 2020 11:00 - 1 hour - 89.8 MBAs business owners and creatives we spend so much time creating content for our brands. Rather than spending 10,000 hours trying to create new pieces of content, we’re sharing our tips for maximizing your content and getting the most bang for your buck. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Stop Giving Away Your Brain 4 Free
September 23, 2020 11:00 - 53 minutes - 74.1 MBIn this week's episode we're chatting about how we as business owners can stop giving away our time for free. Whether it's from friends who are asking for freebies (advice or product) or overzealous clients, we're sharing our tips for setting boundaries, covering your ass and how to protect yourself moving forward. You've spent a lot of time and resources growing that beautiful talent of yours, don't give it away for free! Turbocharge your brand's exposure and become a sought-after...
How To Launch A Business Without Losing Your Goddamn Mind: Part 6
September 09, 2020 16:02 - 55 minutes - 76.2 MBIn the 6th and final part of our How To Launch a Business series we're diving into all the random shit that no one tells you about running a biz. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Launch A Business Without Losing Your Goddamn Mind: Part 5
August 26, 2020 11:00 - 20 minutes - 27.7 MBIn this week's episode, Tayler takes you through the basics of setting up a marketing strategy, what you need to implement before your launch and how to track your progress moving forward. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Launch A Business Without Losing Your Goddamn Mind: Part 4
August 12, 2020 11:00 - 51 minutes - 70.8 MBIn the 4th part of our series, we're jumping into the production and distribution aspect of running a product-based business. If you already have a product-based business or want to start one, this is a key episode for you. We're covering basics including: Product concepts + testing Product distribution Financial planing and pricing models Inventory Pre-launch strategies and more! If you're enjoying the podcast, please leave us a rating and a review! Show notes are avai...
How To Launch A Business Without Losing Your Goddamn Mind: Part 3
July 29, 2020 11:00 - 58 minutes - 80.4 MBIn the 3rd part of our series we're diving into the nitty gritty parts of launching a business: infrastructure! In this episode, we break down the super *sexy* parts of running a business that people often overlook: insurance, licenses and the physical and technological elements you need to set your business up for the long run. Show notes: www.prettyokaypodcast.com IG: @prettyokaypodcast Turbocharge your brand's exposure and become a sought-after podcast guest with Podcas...
A COVID Catch-Up
July 15, 2020 11:00 - 51 minutes - 71.4 MBWe've missed you! After a few months off as we navigate COVID-19, we're back! We're excited to catch up and check-in with all of you. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Launch A Business Without Losing Your Goddamn Mind: Part 2
March 11, 2020 11:00 - 1 hour - 128 MBIn the 2nd part of our "How To Launch A Business" series, we're breaking down how to create the perfect business plan that is authentic to you and your brand, but still covers your ass. We also talk about elevator pitches, intellectual property, and whether or not we have the Coronavirus. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Launch A Business Without Losing Your Goddamn Mind
February 26, 2020 12:00 - 45 minutes - 82.5 MBThe first episode in our latest series “How To Launch A Business Without Losing Your Goddamn Mind” tackles the very first steps you have to take before launching your business and the importance of market research. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Stop Being A People-Pleaser And Please Your Own Damn Self
February 19, 2020 17:12 - 15 minutes - 29.2 MBIn this week's minisode, Sam's sharing 4 tips to help you break the habit of people pleasing and reframe your focus on what is best for you and your business. Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
How To Stay Motivated When You're Your Own Boss
February 12, 2020 12:00 - 44 minutes - 81.7 MBOn this week's episode, we're breaking down what it takes to truly stay on top of your sh*t when there's no one bossing you around. We'll dive into different styles of motivation, the importance of liking your work, and when to know to step away. Tune in for the big SURPRISE I've been hinting at! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earflue...
Special Mailbag Episode #2
February 05, 2020 12:00 - 17 minutes - 31.4 MBThis week I'm answering more of your questions on topics from taxes to KPIs in another special mailbag episode! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.
Special Mailbag Episode #1
January 22, 2020 12:00 - 29 minutes - 54.8 MBThe first episode in the mailbag series is here! This week I'm answering your questions about AB5 laws, contractors and employees, rebranding, social media and more! Turbocharge your brand's exposure and become a sought-after podcast guest with PodcastAlly.com! Pretty Okay is hosted by Tayler Cusick Hollman, founder of Enji, and produced by Earfluence.