Press This: The WordPress Community Podcast on WebmasterRadio.fm
129 episodes - English - Latest episode: over 4 years ago -Press This. The WordPress Community Podcast features exclusive content and interviews with leaders in the WordPress community…. covering everything from development to integrating your digital marketing strategy with WordPress. Host David Vogelpohl of WP Engine and special guest hosts from across the community keep you up to speed on the latest advancements in WordPress.
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Episodes
Press This 2019 Rewind: 10 Usability Heuristics And Un-Conversion Rate Optimization
December 31, 2019 07:00["Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery. In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy t...
Perfectly Practical Tips for Picking Plugins
December 24, 2019 07:00["One of the key powers of the WordPress ecosystem are the over 50,000 plugins you can use to build your next experience FASTER. In a sea of options though, how do you know which plugins are best and which plugin might cause you big headaches down the road? In this episode of PressThis, show host David Vogelpohl and WordPress engineer Judy Anderson discuss how you can go about picking the best plugins for your site. David details how to audit a plugins' wordpress.org listing, asses the code ...
Using Gutenberg to Empower Client Content Strategies with Travis McAshan & Jessica McDaniel of Glide Design
December 17, 2019 07:00["It's been about a year since WordPress 5.0 was launched which introduced the new block editor (Gutenberg) to the world. Despite much anxiety about the change, the release was successful and the Internet didn't blow up. Yay! With that being said, have you ACTUALLY been using the block editor to build more valuable sites for clients? In this episode of PressThis, we interview Travis McAshan of Glide Design as he discusses his experiences using the new block editor to empower client content ...
Word Around the Campfire (December 2019) - News & Updates From Around the WordPress Community
December 10, 2019 07:00["Listen now to our monthly series ""Word Around the Campfire"" where we discuss the latest updates to WordPress itself as well as news from around the community. In this episode, we discuss a wide range of improvements in WordPress 5.3 as well as huge updates in the Gutenberg plugin which is a precursur to big changes yet to come in WordPress #core especially around how your themes might work. If you haven't had time to keep up on everything happening in the world of WordPress, listen to t...
Building a Powerful Remote Workforce Culture with Joe Howard of WP Buffs
December 03, 2019 15:34["As many of us in the WordPress ecosystem know, finding the right talent located in your home town is often very difficult. In order to get around this, agencies and brands build remote teams filled with people from all around the world. While this gives us an advantage by allowing us to attract great talent, building a powerful culture with far flung team members is a huge challenge! In this episode of PressThis, we interview Joe Howard of WP Buffs around building a powerful remote workfor...
Unconversion Rate Optimization (uCRO) - Making Money from Visitors Who Do Nothing
November 26, 2019 07:00["For those of us building and optimizing websites, we often fret over how we're going to convince visitors to take an action that drives value. We tweak designs and messages to get visitors to complete an ecommerce checkout, fill out a lead form, or view more pages to drive more ad revenue. Did you know that you can also drive substantial value by convincing vistors to do nothing at all? In this episode of PressThis we explore how you can embrace the concept of un-conversion rate optimizati...
10 Critical UX Heuristics You can Use to Build Better Websites with Jackie D'Elia
November 19, 2019 07:00["Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery. In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy ...
WordCamp US 2019 Recap - Word Around the Campfire
November 12, 2019 07:00["In this episode of PressThis, we cover all the amazing happenings from WordCamp US 2019 including interesting updates from Matt's State of the Word talk, insights from the community, and other fun happenings in St. Louis. If you're still suffering from WordCamp FOMO, join us for this episode of PressThis for a recap of WordCamp US!"/>
Optimizing WordPress development workflows across your dev team with Geoff Thibeau of Deep Fried
November 05, 2019 07:00["If you have a team of WordPress developers or if you're thinking about growing your team, creating a unified approach to your workflows can save time, increase stability, and help avoid profit and deadline zapping mistakes. In this episode of PressThis we interview Geoff Thibeau of Deep Fried about his thoughts on setting up an optimized workflow for teams. Geoff discusses considerations for the technology in your workflow stack, how to keep code/deploys organized across groups and people,...
Optimizing Your Digital Marketing Strategy by Analysing Your Brand SERP with Jason Barnard
October 29, 2019 07:00["If you're building or optimizing sites internally or for clients, chances are you need to have a good understanding of how those sites will drive and monetize traffic. In this episode, we interview the uber-smart Jason Barnard, 'The Brand SERP Guy' from Kalicube.pro, on his thoughts on how you can use the results that appear in Google when people search for the Brand name to help you optimize your strategy to drive growth. Jason shares his thoughts on how you should be analyzing, measuring...
The future of blocks with Mike McAlister of Atomic Blocks
October 15, 2019 07:00["In recent episodes of PressThis, we've been exploring strategies around using the new block-based editor in WordPress (Gutenberg). In this episode of PressThis, we interview the legendary Mike McAlister of Atomic Blocks about how he's using the new block-editor in WordPress to create groundbreaking experiences in his recently released Atomic Blocks 2.0. Atomic Blocks 2.0 introduces the notion of layouts and sections which provide powerful starting points for content creators, developers, a...
Word Around the Campfire - News from Around the WordPress Community
October 08, 2019 07:00[In this episode of PressThis we cover news from around the WordPress community covering Automattic's $300M investment by Salesforce Ventures, WordPress 5.2.3, OpenGraph data being added to Genesis, Gatsby & WordPress, and lots of other exciting updates from the WordPress community in September 2019. If you're looking to keep up to date with all things WordPress, listen to this episode of PressThis now!/>
Creating highly customizable and growth-focused Wordpress sites with Mark Atli of Dreamers of Day
October 01, 2019 07:00["In our last few episodes of PressThis we've been discussing the role of the new block editor in WordPress and ""how brands & agencies are winning with Gutenberg"". In this episode, we build on that topic with an interview with Mark Atli of digital production agency Dreamers of Day about how they use block-based approaches when building highly-customizable and growth-focused solutions for their agency clients. Mark shares his thoughts around surprises his team found when working with client...
Build Big — helpful tips for WordPress agencies and Freelancers with Ryan Murray of 3200 Creative.
October 01, 2019 07:00[If you're running a freelancer or small agency business, you're always under the gun to get work done quickly and deliver against higher and higher client expectations. In this episode of PressThis, we interview Ryan Murray of 3200 Creative about his journey freelancing with WordPress, and his process of design, development, and consulting. Ryan also shares what technology is most important, how a personalized approach can achieve the results clients are aiming for, and what considerations ...
Building custom Gutenberg blocks with Block Lab featuring Rob Stinson
September 24, 2019 07:00["In this episode of PressThis, we continue our discussion around using the new WordPress block editor (code named ""Gutenberg"") with an interview with Rob Stinson about the Block Lab solution for building custom Gutenberg blocks. Rob shares his thoughts over the potential of the block editor in general, the power of building custom blocks, challenges teams face learning to build blocks, and how he and the rest of the Block Lab team are addressing these challenges. If you're finding it har...
Thinking outside the blocks. How dev teams are creating websites content creators LOVE to use
September 17, 2019 07:00 - 32 minutes["The new WordPress block editor (codenamed "Gutenberg) has introduced a world capability for developers and content creators. As brands and agencies adopt these new capabilities inside of WordPress #core, they are starting to realize that empowering the relationship between the developer and content creator unlocks incredible operational agility. Ideas move faster than ever before. Using block-focused strategies is allowing content creators to create unique and beautiful experiences the sam...
Words are the Most Powerful Weapons in A/B Testing with Lorraine Ball of Roundpeg
August 27, 2019 07:00 - 31 minutes["Did you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox. In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say! Lorraine explores her strategie...
CI/CD for WordPress with peter Suhm of Branch CI
August 20, 2019 07:00 - 34 minutes["Are you an advanced developer looking to optimize your CI/CD workflow with WordPress? Are you still beefing up your dev chops and are wondering ""What the heck is a CI/CD""? In either case, you need to listen to this episode of PressThis now! In this episode of PressThis, we interview the super-smart Peter Suhm of Branch CI about his thoughts on approaches and strategies for CI/CD for WordPress. For those that don't know, CI/CD (continuous integration / development) is a set of principles ...
Why are your carts so small? Growing your WooCommerce average order value with James Kemp of Iconic
July 30, 2019 07:00 - 32 minutes["If you're running a WooCommerce store or building them for others, you generally have one mission. Convert visitors into paying customers! Of course, conversion rate optimization is super important to that journey, but it's not just the number of sales which are important, but also the size of your orders. In this episode of PressThis, we interview James Kemp of Iconic the makers of the Sales Booster plugin for WooCommerce. James shares his thoughts on what you can do to not only drive mo...
Loads of knowledge on load testing with Kernl.us' Jack Slingerland
July 16, 2019 07:00 - 31 minutes[If you've ever been in position of picking a new host or launching a new version of your website chocked full of all kinds of new content and functionality, you may have have thought to yourself... Will my server *actually* be able to handle my traffic?!?!? For many of us, answering this question may often involve looking at log files or Google Analytics to get a feel for our peak traffic and then comparing what our hosting company tells us is the peak load of this server or that one. Of co...
Word Around the Campfire - WordPress news & WCEU update for July 2019
July 09, 2019 07:00 - 31 minutes - 28.9 MB["In this episode of PressThis, we do our monthly ""Word Around the Campfire"" episode where we review news and updates from the WordPress community. For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more. If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!"/>
Web 3 & WordPress: Preparing for the next futre of digital with Pragmatic's David Lockie
July 03, 2019 07:00 - 31 minutes - 29.3 MB["The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before. In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital. Web 3 technologies are either already here or on the horizon ...
"Translating your WordPress Products with Open Source Translation Expert Remkus De Vries "
June 25, 2019 07:00 - 33 minutes["Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power...
Selling your WordPress product directly vs. marketplaces with Raitis Sevelis of Visual Composer
June 18, 2019 07:00 - 35 minutes - 32.9 MB["Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces. Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell str...
Schema as a Growth Strategy with Joost de Valk of Yoast SEO
June 12, 2019 07:00 - 33 minutes["Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the index...
Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp
June 04, 2019 07:00 - 32 minutes - 30 MB["I'm sure you've heard someone give a ""why WordPress"" or ""how to pitch WordPress"" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT! In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency. We cover Eric's journey ending in the summer of ...
An insider's guide to contributing to WordPress #Core in meaningful ways
May 28, 2019 07:00 - 31 minutes["Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way? In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the a...
Word Around the Campfire - WordPress News for May 2019
May 14, 2019 07:00 - 35 minutes["In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series ""Word Around the Campfire"". We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability & WordPress core, and much more! If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!"/>
Don't fly blind. Get meaningful feedback from clients with Aloke Pillai of Pastel
May 07, 2019 07:00 - 31 minutes["If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and then redoing your work... over.. and... over... again... Arghhh! We've all been there or are even there right now. It's an icky place to be and definitely not fun. In this episode of PressThis, we interview Aloke Pillai o...
6 packs, 3 packs and other weird things search engines do with Dave Davies of Beanstalk IM
April 23, 2019 07:00 - 32 minutes["Web developers often think of SEO as a linear exercise of trying to be the top ranked website on a search result for a particular keyword; however, with search personalization and a variety of search result layouts the notion of ""what is the top rank?"" can mean vastly different things. In this episode of PressThis, we interview the super-smart Dave Davies of Beanstalk IM as he unpacks the different ways search engines (particularly Google) rank and display information in search results. ...
Word Around the Campfire - WordPress News for April 2019
April 16, 2019 07:00 - 31 minutes["In this episode of PressThis we explore news from around the WordPress ecosystem for the month of April 2019 as part of our ongoing series "Word Around the Campfire". 2019 has been a huge year in WordPress and we cover some of the biggest news stories like important updates to WordPress itself, a naughty plugin in the ecosystem doing really creepy things, and key partnerships in WordPress which could have a direct impact on the sites you manage. If you're too busy to keep up with all the ...
Producing educational content that's actually educational with web dev and college professor Joe Casabona
April 09, 2019 07:00 - 31 minutes["If you're creating course, podcast, or other educational experiences for your brand or your customers, but you don't know the first thing about actually educating people, you need to listen to this episode of PressThis now. In this episode we interview Joe Casabona a web developer and college professor about tips and tricks you can use to plan your educational experiences to actually be educational. Delivering content experiences that both delight and educate people is key to the success ...
Mmmm. European Cookies. Exploring tracking requirements with Bénédicte Dambrine of OneTrust.
April 02, 2019 07:00 - 33 minutes["Remember the General Data Protection Regulation (GDPR) launch back in May 2018? It was a time when webmasters around the world scrambled to make sure their sites were compliant with the new regulations affecting data privacy for EU citizens. Now nearly a year later, many webmasters are still trying to get their heads around how to approach compliance and privacy for their visitors within the context of cookies in the EU and beyond. In this episode of PressThis we interview OneTrust's Bénéd...
How uncovering your core values can transform your agency or team with Glide Design's Travis McAshan
March 26, 2019 07:00 - 31 minutes["As someone running a WordPress development team, I bet you spend a lot of time worrying about the way you build sites, but how much time do you spend on the way you operate your team or your business? In this episode of PressThis, we interview Glide Design's Travis McAshan about the power of identifying and living by the core values of your organization. You'll learn how a purpose-focused organization using core values as an operating system can accomplish much more than skilled teams oper...
Getting your head around headless with Click Here Labs' Jonathan Jeter
March 19, 2019 07:00 - 33 minutes["We've all heard about JS decoupled ""headless"" WordPress deployments using frameworks like React and Angular, but are these approaches right for you? In this episode of PressThis we interview the super smart Jonathan Jeter of Click Here Labs about his thoughts on the advantages and disadvantages of JS decoupled headless WordPress architecture. Listen now to get insights into how headless affects things like speed, workflow efficiency, capabilities, and hiring. If you're confused about cho...
Create traffic from traffic. Optimizing content discovery on the sites you build with Bibblio's Mads Holmen
March 12, 2019 07:00 - 32 minutes - 29.4 MB["If you're looking for more ways to make visitors stickier for your own or your client's sites, don't miss this episode of PressThis. We interview Bibblio's Mads Holmen about strategies you can use to make the content you already have more attractive to the visitors you also already have. The cheapest visitor to get is the one that's already there! Mads shares his thoughts on optimizing your content funnels, how recommendation and personalization plays a key role, the most successful approa...
Using compelling tutorial videos to help customers AND drive growth with WP101's Shawn Hesketh
March 05, 2019 07:00 - 33 minutes[Are you or your customers interested in using video content to help customers and visitors get the most out of your website or products? Coming up with an effective video learning solution can be super tricky, but if you dial in on the right approach you might make a meaningful impact to your or your clients' businesses. Join us for this episode of PressThis as we interview Shawn Hesketh of WP101 about his philosophy around creating video learning strategy that not only helps to reduce supp...
Conversions: The Biggest Thing Content Marketers Forget About with Conversion Scientist Brian Massey
February 26, 2019 07:00 - 33 minutes["In this episode of PressThis we cover how brands are shifting the places that their visitors enter the website using content-driven SEO. This sweet organic traffic now comes to content-oriented pages, often on blogs. But brands often forget that their articles are no longer just content pages, they're now LANDING PAGES! Brian Massey of Conversion Sciences shares his advice on how to turn a content page -- article or blog post -- into a content landing page that turns organic visitors into ...
Practically Perfect Personalization with 10up's Phil Crumm
February 19, 2019 07:00 - 32 minutes["For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble? In this episode of PressThis, we interview 10up's Phil Crumm...
"Making WordPress Faster with WebPageTest.org Founder Patrick Meenan of Cloudflare "
February 11, 2019 07:00 - 41 minutes["Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch! Site owners are painfully aware that slow load times cause high b...
How to sell your freelance developer services, from a developer who had to learn to sell.
February 04, 2019 07:00 - 32 minutes["Are you running your own development-focused freelance or small agency business? Have you mastered the skills to sell your services and close the right kind of clients to keep you growing? Selling your services can often be an uncomfortable or even often overlooked area when managing a development focused freelance or small agency businesses. Of course, these are some of the very skills you'll need to keep your billable hours full and money adding to your bottom line! In this episode of Pr...
A New Way to Ecommerce with WordPress with Topher DeRosia of BigCommerce
January 29, 2019 07:00 - 33 minutes["Ecommerce platform provider BigCommerce recently released an ecommerce plugin for WordPress with a really unique approach. The plugin leverages the BigCommerce platform to offload many of the workloads required for ecommerce sites in order to let WordPress focus on delivering great content with awesome performance. This was big news in the WordPress community and was even featured during the State of the Word talk at WCUS. For this episode of PressThis, we've invited Topher DeRosia of BigC...
Unlock New Revenue by turning WordPress Sites into Mobile Apps with AppPresser's Brian Messenlehner
January 22, 2019 07:00 - 32 minutes - 30.1 MB["As you spend time thinking about how you'll be able to deliver new audiences and revenue to your business or the businesses you serve as an agency or freelancer, you've likely thought quite a bit about creating mobile apps. For many organizations the investment in creating and maintaining mobile apps on iOS and Android can be quite daunting. In this episode of PressThis we interview the infamous Brian Messenlehner of AppPresser about strategies you can use to leverage WordPress to build mo...
Innovating in a Post-Gutenberg World
January 18, 2019 07:00 - 35 minutes - 32.4 MB[In this episode of PressThis we are joined by founder of Atomic Blocks, Mike McAlister as we revisit his journey in creating new WordPress products in a post-Gutenberg world. With the release of WordPress 5.0, product makers in the WordPress ecosystem are now faced with the challenge of learning new Javascript technologies and new editorial markets. Listen in as we explore Mike’s best strategies and tips for creating innovative products in this new era./>
The Future of WordPress And Growing your WordPress based company
January 01, 2019 07:00 - 37 minutes[ Original Air Date: January 23, 2018 Join us for this episode of PressThis as we interview crazy-smart Karim Marucchi of Crowd Favorite on the future of WordPress and open source for the Enterprise. Will Enterprise brands continue to adopt WordPress and open source? How will views on the scale, security, and reliability of open source change in the future? Karim is uniquely positioned to answer these questions as his agency serves enterprise brands like X, Y, and Z. If breaking into the ente...
Everything you Missed at WordCamp US
December 18, 2018 07:00 - 34 minutes - 31.5 MB[In this episode of PressThis we do a recap of all the things you missed at WordCamp US in December 2018 in Nashville. Get the latest on the State of the Word, happenings from around the show, and the best content at WCUS. Scratch your FOMO itch, and get relive WCUS on this episode of PressThis./>
The Future Roadmap of Genesis with Lead Developer Nathan Rice
December 04, 2018 07:00 - 3 seconds[In this episode of PressThis we interview lead developer of the Genesis Framework for WordPress Nathan Rice. Nathan will be sharing what he and the rest of the newly expanded Genesis engineering team and core contributors are working on for the future of Genesis. Nathan will cover exciting new updates for Gutenberg, a partnership with Google, and audits the team is doing into the digital marketing features within Genesis. Don't miss your chance to learn about how the framework that revolutio...
Optimizing WooCommerce for Speed and Reliability with Mindsize's Zach Stepek
November 27, 2018 07:00 - 32 minutes[The slower your ecommerce site is, the less money you or your clients make. That's just a fact. If you're not spending time to invest in performance as a product, you're leaving money on the table. Join this episode of PressThis as we interview the super smart Zach Stepek of Mindsize around how you can optimize WooCommerce for speed and reliability. Mindsize and Zach are leaders in WooCommerce performance and Zach will be sharing his best tips for improving performance and reliability. Don't...
How doing less can grow your agency business with Sara Dunn
November 20, 2018 07:00 - 31 minutes[Are you at your whit's end servicing clients? Are you overworked, frustrated, and struggling to grow? Running an agency or freelancing business is hard. There is a never-ending sea of things to do between you and growth. The hardest part of running an agency business is that the more you grow, the list of things to do exponentially increases! In this episode of PressThis, we interview the super smart Sara Dunn of 11WEB as she shares her ideas around achieving growth by doing less. Sara will ...
Word Around the Campfire - WordPress News from Around the Community
November 13, 2018 07:00 - 33 minutes[The WordPress community is abuzz with activity with the pending release of WordPress version 5.0 on Nobember 19th. Join us for this episode of PressThis as we explore important updates to tools in the WordPress ecosystem, the upcoming WordCamp US in Nashville, and a whole host of topics that will help you stay ahead of the curve on the biggest updates in WordPress. Listen now!/>