79: Brand loyalty

James Mulholland joins Jen to discuss brand loyalty, and what actually constitutes it today. From tech to clothes to travel, and from online retailer to local business to giant corporation, there are a myriad of ways in which companies attempt to inspire brand loyalty. But since the reason a customer stays with a given company can range anywhere from true appreciation for a superior product, to entrenchment over time making it too difficult to jump ship, maybe the focus should really be on avoiding what kills brand loyalty rather than cracking the amorphous formula that inspires it.

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Show notes:

You can follow James on Twitter, but he doesn't necessarily advise it since he rarely tweets
James's recommendation: the re-emergence of cyberpunk, like in forthcoming game Cyberpunk 2077
Apple
Baum-Kuchen and the Midori Traveler's notebook
Virgin American
Zappos

Theme song:

Alps by Motorama is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives (aka Music Sharing) License.