VIDEO - 029: Not Just Another Face in The Crowd: How ZUUS Dynamic Scheduling Gets the Most of Their Trade Show Appearances

The Predictable Revenue Podcast

English - November 02, 2017 09:00 - 36 minutes - 110 MB Video - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 028: “Why Marketers Suck At Sales Enablement...And How To Fix It”

Next Episode: 030: How to Nail The First 30 Seconds of The Cold Call: In Conversation With Rex Bibertson

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Michael Pullman, SDR Manager ZUUS Dynamic Scheduling, a Denver-based company developing staff scheduling software for large-scale quick service restaurants.

Michael has done everything at ZUUS – SDR, Account Executive, SDR Manager, as well as developed and led the company’s trade show strategy. Oh, and he also helped create $2.75 million in net new pipeline from outbound prospecting along the way.

Throughout the pod, Collin and Michael examine planning and tactics for the all-important trade show. From booth design to loud suits, ZUUS has left left no stone unturned when it comes to making trade show appearances worth it for the company. Highlights include: the foundation of trade show planning (4:41), ZUUS’ attraction strategy (6:54), qualifying trade show leads (13:12), trade show results (18:52), the importance of a trade show pitch (28:42).