Michael Hanson joined us on this episode of the Predictable Revenue Podcast to discuss the 8 ego-driven emotions that stop salespeople from selling effectively and shared the antidotes to overcome them.

Michael runs Growth Genie, a consultancy that empowers B2B sales teams to have better conversations through playbooks, sequences, coaching, and training.

Highlights: why psychology is better than sales books (1:26), the 8 ego-driven emotions (4:31), desire (5:24), fear (7:45), anger and resentment (9:13), agitation and anxiety (13:50), lethargy (15:04), doubt (16:29), pride (17:50).

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