336: Copywriting for Outbound with Joel Graber

The Predictable Revenue Podcast

English - February 29, 2024 13:00 - 1 hour - 59.2 MB - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales predictablerevenue saas sales salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 335: What Founders Must Do Before Their First Sales Hire with Mia Murphy

Next Episode: 337: Trust and Value in Customer Relationships with Larry Levine

In the dynamic world of outbound marketing, understanding the delicate balance between art and science is critical to crafting messages that truly resonate.

Collin Stewart hosts Joel Graber, CEO at Modern Outbound, for a conversation that sheds light on this delicate balance, offering actionable insights for marketers looking to refine their approach.

Highlights include: Rules of Writing Outbound Copy (01:08), Say No to the "Prince of Nigeria" Email Vibe (06:49), "It's Like Sailing a Boat, Right?" (13:22), Focus on Contacts, Targeting and Triggers (18:19), And more…

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