334: Category Creation and Community Building with Sri Ganesan

The Predictable Revenue Podcast

English - February 15, 2024 13:00 - 44 minutes - 40.7 MB - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales predictablerevenue saas sales salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 333: Collin Stewart’s Favorite Things From 2023

Next Episode: 335: What Founders Must Do Before Their First Sales Hire with Mia Murphy

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane.

Our conversation revealed not just the thrilling early growth journey of Rocketlane but also Sri's masterful play in category creation and sales strategy, reshaping how startups scale.

Highlights include: Category Creation: Why is It Important in Sales? (01:07), Marketing Efforts for Founders that Keep Paying Out! (33:42), Customer Development and Product Launches (14:38), Leveraging Content for Start-Ups (26:56), And more…

Are you looking to create repeatable, scalable, and predictable revenue?
We can help! ► https://bit.ly/predictablerevenuecoaching