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171: How to diversify your top of funnel (and add a figure in revenue)
The Predictable Revenue Podcast
English - October 22, 2020 11:30 - 41 minutes - 40.9 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Kevin Urrutia, founder of Voy Media, joins Sarah Hicks on the Predictable Revenue podcast.
Voy Media’s sole focus is to be a catalyst for business growth, helping brands cross the threshold from 6-figures to 7-figures in revenue, from 7-figures to 8-figures in revenue through cutting edge marketing strategies. Kevin details why building a cool product isn’t enough (4:20), what a diverse top of funnel looks like (7:14), taking control of your company narrative (17:26), how to build a video webinar funnel (21: 33), creating engaging video content (27:07), why breaking even is good enough (34:40), and how to diversify your top of funnel with the content you already have (36:53).
SHOW NOTES:
Here are a few more blog posts on inbound strategy:
Simple, Sane & Successful Inbound Marketing
Why Inbound and Outbound Work Together