128: How Predictable Revenue built its innovative new Outbound Validation program with Chief Product Officer Kenny MacKenzie

The Predictable Revenue Podcast

English - November 14, 2019 12:00 - 1 hour - 67.6 MB - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Outbound Labs: Theme 3-Newest Experiments - Experiment: Improving results on Linkedin - List Building

Next Episode: Outbound Labs: Theme 3-Newest Experiments - Experiment: LinkedIn - Blank invite vs. Content in connection request

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes our very own Chief Product Officer, Kenny MacKenzie.

Kenny is a pillar of innovation at Predictable Revenue, helping lead the development of our products and services. He is also a sought after speaker, making appearances at international sales and technology conferences.

Throughout the pod, we do a deep dive into our new Outbound Validation program. If you’ve got a flair for outbound experimentation, you won’t want to miss this.

Highlights include: Kenny’s Journey (2:56), developing target lists, and the Predictable Revenue methodology (9:49), the four pillars (17:33), Outbound Validation (22:43), the brainstorming and testing process (47:44), gauging results (59:00), and why we’re sharing this information (1:11:12).