113: The power of aligning brand and outbound sales with Sigstr’s Sarah Harbison Tosh

The Predictable Revenue Podcast

English - August 07, 2019 21:10 - 1 hour - 60.1 MB - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 114: Content is king: how Kula’s Jeff White uses content to drive his company’s prospecting

Next Episode: 115: How to build and evolve your first sales playbook with Bowery Capital’s Andrew Oddo

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Sarah Harbison Tosh, Senior Director Market Development at marketing platform Sigstr.

Sarah is a veteran sales leader – she’s grown and managed teams at startups, fast-growing mid-market companies, and international tech unicorns.

Throughout the pod, Collin and Sarah discuss the growing trend and power of mixing brand marketing with outbound sales development.

Highlights include: why brand is getting involved with outbound (4:39), striking the right balance between creativity and numbers (6:13), using creativity, personalization, and scale to stand out (9:33), staying on brand while giving SDRs freedom to be creative (16:23), teaching authenticity (43:50), the power of events (46:39), G2 Crowd reviews (58:40), sales lightning round (101:14), and cold call Collin (1:04:17).