049: LinkedIn Prospecting Like a Pro With Bregal Sagemount’s Cole Fox

The Predictable Revenue Podcast

English - April 12, 2018 09:00 - 43 minutes - 40.7 MB - ★★★★★ - 33 ratings
Management Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 048: A Shift in Perspective...And an Increase in Results: Moving from Lead-Based to Account-Based Thinking With Terminus’ Mike Venable

Next Episode: 050: Social Selling 101 With SMARTASSISTANT’s Karly Neveu

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Cole Fox, Portfolio Operations Lead at Bregal Sagemount, a multi-billion private equity firm investing in high-growth SaaS companies (amongst many other market-leading firms).

Cole is a veteran sales professional, leader, and now advisor and mentor. He’s been an SDR, AE, managed sales teams, been a CEO and co-founder, and written extensively on sales development and sales processes.

Throughout the pod, Collin and Cole hack their way around every salesperson’s favourite social media platform – LinkedIn – to discuss how to build your brand, prospect lists, and check out who the competition is connected with. Highlights include: how to start using LinkedIn as a brand-building platform (8:58), how to write engaging headlines and descriptions (11:02), perfecting your LinkedIn hustle (17:23), hacks for free LinkedIn users (35:15), and why content creation is key (45:07).