020: Empowering the SDR: How Marketing Initiatives and Programs and Initiatives Help Reps on the Front Lines of Sales

On this edition of The Predictable Revenue Podcast, host Collin Stewart (flying solo) welcomes Franco Caporale, Head of Enterprise Marketing at Branch, a fast-growing San Francisco-based company revolutionizing linking infrastructure on mobile apps.

Franco is a veteran marketer and jack of all trades: he’s led large-scale demand generation programs, marketing automation departments, as well as account-based marketing and sales development teams in the Bay Area for years.

Collin and Franco traverse the overlapping worlds of sales and marketing throughout this wide-ranging pod – with a focus on how to align these intimately related, but often siloed departments. Highlights include: an extensive chat about Branch’s growing Thought Leadership dinner series (15:35), conference attendance and sponsorship (27:05), and resurrecting direct mail reach-outs (32:25).