Episode 27: Planning Inbound Marketing Efforts through Thought Stages - Jay Abraham
Predictable Prospecting's Podcast
English - September 27, 2016 09:00 - 46 minutes - 42.6 MB - ★★★★ - 17 ratingsBusiness Science Social Sciences marketing business entrepreneurship entrepreneur leadership finance entrepreneurs interview health investing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 26: Thoughts on True Role of Sales Development Reps - Andy Paul
Content is what moves a prospect through the sales pipeline. How do you know what content to create and when to deliver it? On this episode I discuss how to use thought stages to plan inbound marketing efforts. I believe that every sales conversation has the potential to provide valuable information. Tracking and using details such as prospect awareness and pain points helps fine tune content and increases conversions.
Episode Highlights:
Uncovering personality and pain points of ideal clients How to learn from a “no” The importance of a call to action How to use immediate feedback Identifying where a prospect is on the spectrum of awareness Using thought stages
Quotes/Tweets:
"You owe it to the right markets to really reach and serve them." - Jay
“Ask meaningful questions, not vanity questions.” - Marylou
"All categories of buyers, all stages of buyers, they're not all worth the same." - Jay