It’s easy to send a form email to a new prospect, but the key to building a pipeline is to connect with your prospects by having real conversations over the phone. Genuine moments of connection happen when a consultant truly knows and understands the pain points and persona of the buyer, but this process is much easier said than done.  

My guest today is Evan Jones, Head of Business Development at VoxGen. As an expert in lead generation, marketing, and managing accounts, Evan discusses his methods for communicating with prospects, and shares his best advice for generating the leads that matter.

 

Episode Highlights:

Introducing Evan Jones Emails, phone calls, and texting - communicating with the prospect How to be a consultant with a purpose United States versus European prospects Owning the buyer persona Creating the perfect wrap-up note Evan’s top advice for lead generation representatives

 

Resources:

Connect with Evan on Linkedin, by emailing him at [email protected], or by calling/texting him direct: (813) 453- 7479

The new book from Marylou Tyler, Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline, is available now!