Episode 130: The Marketing Perspective - Chris Dayley
Predictable Prospecting's Podcast
English - February 26, 2019 10:00 - 33 minutes - 31.1 MB - ★★★★ - 17 ratingsBusiness Science Social Sciences marketing business entrepreneurship entrepreneur leadership finance entrepreneurs interview health investing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 129: The Resurgence of Telephone Sales - Mark Hunter
Today’s guest comes from the marketing side of the business. And while that may be an unusual choice for this podcast, what Chris Dayley has to say about digital marketing can be useful for prospectors as well.
Chris is a digital marketing entrepreneur, speaker, and neuromarketer. He is also the VP of testing and site optimization at Disruptive Advertising in Utah. He’s skilled at helping people understand the impact of website landing pages, testing, analytics, and psychology. Listen to the episode to hear what Chris has to say about how his work related to outbound sales and different ways to use data, metrics, and testing.
Episode Highlights:
How Chris’s work fits into an outbound, targeted approach What Chris is doing with analytics Using data to refine the pitch Metrics that can help prepare for contacting prospects How Chris uses testing Technology used for testing in sales How best practices can vary from company to company, even within the same industryResources: