Educating customers through content: How to drive growth fast

JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing.

He shares his experience and insights to show us how we can go about educating customers through content to scale business growth fast.

Insights he shares include:

Do businesses still struggle to measure their marketing efforts? if so whyWhy do you spend the time to educate customers - what does that look likeHow educating customers through content can help you build your authorityHow does educating customers drive word of mouth resultsThe best ways to educate your customers through contentWhat educating customers through a content strategy looks likeTips on how to educate customers in the acquisition stageThe various KPIs — key performance indicators — to consider when designing your marketing strategyHow to decide when future customers have received enough educationand much much more ...