Customer acquisition strategy: How to use strategic M&A to drive growth

Oren Schauble is a serial entrepreneur and builder. He is a founding partner of Guinn Partners, a successful high-tech product development agency in Austin, TX.

He has served for years as president of Unrivaled Brands, a public west coast cannabis MSO.

Oren has also served in leadership and advisory roles in marketing at startups such as TrackingPoint, Lift Foils, 3DR, Hangar Technology, and more.

In this episode, he shares how we can craft a proven customer acquisition strategy and strategic M&A to drive growth. Insights he shares include:

The correlations between customer acquisition and strategic mergers and acquisitionsHow to best understand your customer's point of viewWhy look at building a media arm for your businessWhy advocate for micro acquisitionsConsiderations to look into before entering into micro acquisitionsWhy are product roadmaps often seen as being separate from a customer journeyThe value of applying SEO to product roadmaps and what that looks likeand much much more...