Betting on NFTs: How companies use non-fungible tokens to drive growth and brand engagement

Welcome to another episode of Predictable B2B Success! In this episode, we dive deep into the world of NFTs, the core element of Web 3, with our special guest, the renowned Patric Chan. NFTs have taken the internet by storm, but what truly sets them apart from quick-rich schemes and hype? How can creators leverage NFTs to elevate their businesses? And what does the future hold for this rapidly growing phenomenon? Patric Chan breaks it all down for us.

Join us as we explore the motivations behind NFT purchases, the increasing adoption of NFTs by billion-dollar companies, and the potential risks and opportunities of decentralized transactions. Discover how NFTs are revolutionizing social media, fundraising, and politics. Get the inside scoop on the global adoption of NFTs, the top-performing countries, and the surprising average price range of NFT sales.

But that's not all! Patric Chan shares invaluable insights into how NFTs can drive business growth, why financial gain shouldn't be the sole focus, and real-world examples of NFTs utilized by major brands like Adidas, Puma, and Starbucks. So buckle up as we embark on a captivating journey into the world of NFTs and unravel their potential for predictable B2B success.

Some areas we explore in this episode include:

Defining NFTs and their role in Web 3Differentiating NFTs from quick-rich schemes and focusing on the creator economyThe potential for creators to use NFTs to elevate their businessesIncreasing adoption of NFTs and the involvement of billion-dollar companiesExploring motivations behind NFT purchases to sell them effectivelyThe importance of both decentralization and centralization in NFT transactionsUse cases of NFTs in decentralization, including web three applicationsThe example of using NFTs for decentralized fundraising and bypassing red tapeNFT adoption statistics, including trading volume and active walletsWays for businesses to leverage NFTs for customer engagement and utilityAnd much, much more.