This year the emerging HNW investor segment - those with investable assets of $1m-$2m+ excluding super, home net of debt - has grown rapidly. Over 100,000 Australians became newly minted millionaires in 2021. We take a look at who they are, how they invest and their views on advice. Praemium's Chief Distribution Officer Martin Morris discusses the latest insights from the Investment Trends 2021 HNW research report and the opportunity for advisers to cater to this unique investor segment's unmet advice needs, including intergenerational wealth transfer, ESG and total wealth reporting.