Joe Zappa on Content Marketing and PR Strategies for B2B Tech
PR After Hours
English - December 13, 2023 17:48 - 33 minutes - 30.9 MB - ★★★★★ - 19 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector.
Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media, which emphasizes narrative building, editorial planning, and effective content creation.
Moreover, he served as the editor for the martech publication, Street Fight, for a good stretch.
Joe and Alex tackle the challenges B2B tech companies face in content marketing, emphasizing the critical need for differentiation and a clear purpose. They suggest a dual strategy for niche businesses to specialize while expanding their service range, ensuring content that aligns with mainstream offerings.
They also chat about AI's role in marketing, Joe's formula for a top-tier strategy…and so much more. Listen in!
Connect with Joe Zappa and Sharp Pen Media:
Articles Mentioned: Earned Media 1
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This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission.