Emotional Connections in Brand Building with Erin Andrea Craske
PR After Hours
English - June 12, 2024 04:05 - 29 minutes - 13.4 MB - ★★★★★ - 19 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.
BUY THE BOOK HERE.
They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.
Chapters
00:00 Introduction and Meeting Erin Andrea Craske
05:03 Writing the Book and Filling a Gap in the Market
08:03 The Importance of Emotional Connections in Brand Building
10:07 The Role of Customer Empathy in Successful Brand Strategies
13:43 Examples of Brands that Foster Emotional Connections
26:52 Closing Remarks and Fun Moments
Visit Erin's website here.
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Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.