#PPCChat Roundup - Behind the Scenes of Paid Search artwork

[EP48] #PPCChat 100419 - Pricing Models

#PPCChat Roundup - Behind the Scenes of Paid Search

English - April 10, 2019 23:03 - 23 minutes - 22.1 MB
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Previous Episode: EP47 - Display Advertising - Is It Still Worth It?
Next Episode: [EP49] #PPCChat 160419 - Spring Cleaning For PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)


Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.?


Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.?


Q3 Do you have different pricing models for different types of projects, work or platforms?


Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how?


Q5 Are there aspects of your pricing structure that are working really well?


Q6 Are there aspects of your pricing structure that are NOT working very well right now?


Q7 Are there things that you regularly do in the course of your work that you think clients undervalue?


Q8 Are there pricing practices you’ve come up against that you felt were problematic?


Q9 If you could change anything about the way PPC services are sold, what would it be?

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