Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy
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English - May 01, 2023 12:00 - 9 minutes - 6.63 MB - ★★★★★ - 28 ratingsBusiness Technology adwords google adwords digital marketing online marketing ppc pay per click search engine marketing google ads online advertising marketing podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -
When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups?
Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
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