The Power of Content Marketing in Recruitment

Today’s episode of The POZcast is an adaptation of a special live stream of The POZcast from The World Staffing Summit Adam hosting the World Staffing Summit with some elite content marketers and friends of mine from LinkedIn! See below for a quick background on each of my awesome guests, sit back and soak in some content marketing gold!

In short, the episode is a must-watch for anyone looking to improve their content strategy and build a strong online presence.

Marcus Sawyerr emphasizes the importance of authentic conversations as a driving force behind engagement. He believes that it's crucial to focus on topics that you know your audience is interested in and to build your audience from there.‍

Adam Posner then discusses the content pyramid, which is a critical aspect of their content creation strategy. He explains how they turn their show into a podcast, individual pieces of content, and even key phrases into tweets. He also highlights the importance of experimenting with different channels and mentions how he has doubled down on LinkedIn and hired his daughter to be his TikTok creator-in-chief.‍

Scott MacGregor, on the other hand, takes a different approach and focuses on unscalable methods, such as personal emails and calls to candidates, instead of mass email marketing. He believes that doing things in an offbeat manner works best for him.‍

Ginnette Harvey shares her experience of trying to do it all, which resulted in burnout. She emphasizes the importance of focusing on what works best for you and avoiding spreading yourself too thin.‍

Joel Lalgee thinks creating content always you to scale your 1:1 interaction to a broader audience. He really focuses on connecting with people, entertaining them, and providing some valuable insights.‍In conclusion, the episode offers valuable insights into the world of content creation. Whether it's experimenting with different channels, focusing on authentic conversations, or taking an offbeat approach, the guests stress the importance of finding what works best for you and sticking to it. They also offer advice on what not to do, such as link sharing without adding value or relying too heavily on AI tools.

Full Video: https://www.candidate.ly/webinar/the-power-of-content-marketing-in-recruitment

Marcus Sawyerr is the Founder & CEO of EQ Community, which is a private members community (currently in stealth mode) for multicultural professionals interested in tech. 

Ginnette Harvey is the co-founder of BlocHaus , which helps connect the best talent with pioneering organizations in the space. She also founded Harper & Gray, which supports organizations in recruiting for business critical specialists and leadership roles.

Scott Macgregor is the Founder & CEO of SomethingNew LLC & Founder of The Outlier Project. He’s also a 4x Author of the “Standing O!” Series and Record 8x Winner of the American Business Award for Innovation.

Joel Lalgee is the Founder of Headhunter Media, a business development consultant for Hirewell, and a fellow LinkedIn content creator.

This Episode’s Heavy-hitter’s:

Scott talks about his strategy in creating the “Standing O!” series, specifically including all the talented folks he knows to create a network effect which boosts credibility. He also donates proceeds to charity!

Joel stresses the importance of understanding who you are and how to present yourself online in a way that’s authentic to you.

The name of the game is OUTSOURCING when it comes to effective content creation and repurposing across channels. Make sure you have a system in place and people on your team that understand your voice and vision.

Joel has also seen great success and efficiency in engaging in the comment section. Although it’s not as intensive of a connection as having a full conversation, you have many more micro-interactions that build a larger community.

Ginnette has had success with really focusing on LinkedIn instead of spreading herself too thin across multiple platforms.

Full Video Replay: https://www.candidate.ly/webinar/the-power-of-content-marketing-in-recruitment

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