Get on TV and Heartfelt Marketing with Jacquie Jordan

In this interview, Laura talks with Jacquie Jordan, an Emmy nominated producer and NY Times Best-Selling Publisher of the book Heartfelt Marketing: Allowing the Universe to be Your Business Parter & Get on TV and TV Guestpert. Jacquie talked about media responds not to the person but to the story. Some suggestions for people who are interested in getting booked on TV is to start local to get your chops wet. The industry likes to work with people who are teachable. Do you have enough to say and do you respond well to direction? It’s important to have a storytelling bio (not academic). To get onto a bit show you need tape and metrics, they will probably not book you if you haven’t done smaller shows first. Reach out to a local TV Station with a bio, a pitch, and a story. She also discussed that when you are dealing with gatekeepers, handle with certainty and know what you have to offer. If you get a no, try again the next day. You might get someone different when you call back. She also suggests looking at the credits to look for particular titles or people and then ask to speak with them – this is discussed in the book Get on TV so you know which titles to look for. We also discussed the importance of getting your website, social media, and communication strategies ready so that if you do get a booking, you and your business and media are ready for the traffic. Jacquie also addressed the importance of on camera training because the goal of this is to get more than one booking and in order to that, you need to do well and have practice. If you just have a one-off, it doesn’t have lasting power. Laura talked about playing the long game versus giving up if you do not have traction or success quickly. You can find out more about Jacquie and TV Guestpert on their website www.tvguestpert.com. You can also email [email protected] and follow Jacquie on twitter @TVguestpert. For more information on Laura and her work you can go to her website www.powershour.biz and you can find Laura on twitter @thatlaurapowers.