Rick Cesari has helped major brands build billion-dollar companies through brand response advertising and strategic video marketing. His book, Video Persuasion, aims to put the proven video marketing techniques of big brands into the hands of small business owners, entrepreneurs, investors, Amazon sellers, and others. 

In this episode, Adrienne Richardson sits down with Rick Cesari to talk about his skills in video marketing, the key components of a great video, and the books he has written.