Power Your Edge
36 episodes - English - Latest episode: 2 months ago -At Power your Edge hosted by Malkie Scholnick, Chief at The Bold Edge, We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. Coming together to power your edge
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Episodes
Season 4 Ep7: Sara Sicherman: Strata Consulting
February 13, 2024 14:00 - 28 minutes - 19.5 MBSara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance. In this episode we discuss: The On-the-Verge Syndrome The Three-Part Model Holistic approach to business Tools for pre-planning Mind shifting and clarity
Season 4 Ep 6: Aliza Hornstein: WalkMe
November 13, 2023 17:00 - 29 minutes - 20.5 MBAliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all. In this episode we discuss: How she used her background in graphic design and writing to pivot into social media content creation Creating an emplyee...
Season 4 Ep5: Rivka Korf: Rem90
August 15, 2023 15:00 - 25 minutes - 17.7 MBRivka Korf is the Founder and Director at Rem90, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of. In this episode we discuss: Creating viral quality content How to ask the right questions to understand what your client really wants The process for idea...
Season 4 Ep4: Tami Frank
August 08, 2023 15:00 - 31 minutes - 21.9 MBTami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and Tropicana In this episode you will learn: What are the most important parts of marketing that really help move the needle forward for a company. Strategy is the foundation for successful design that converts. How designers can collaborate successfully with a ...
Season 4 Ep 3: Yitzchok Saftlas: Bottom Line Marketing Group
August 01, 2023 15:00 - 28 minutes - 19.4 MBYitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992. Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play an...
Season 4 Ep2: Fraidy Monheit-Regards
July 24, 2023 23:00 - 28 minutes - 19.3 MBFraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool. In this episode you will learn: The power of gifting in marketing. What is the real ROI (it can even be as powerful as savin...
Season 4 Ep 1: Morty Silber: Mad Strategies Inc.
July 11, 2023 17:00 - 32 minutes - 22.5 MBMorty Silber is the Founder and Director of Mad Strategies Inc. He combines his education, knack for sales, and talent for marketing to transform small businesses into big businesses. Mad Strategies gives organizations the secret sauce to build and maintain powerful brands in today’s competitive marketplace. In this episode you will learn: His process for thinking up great ideas for his clients Why stepping will actually help your business can grow. The best way to give over your crea...
Season 3 Ep5: Yaacov S. Steinberg
September 20, 2022 16:00 - 28 minutes - 19.6 MBYaacov Steinberg is a Sales Coach, who empowers creatives in the branding and web design space with the tools and confidence to make outbound sales without feeling ‘salesy’. Many of Yaacov’s clients have multiplied their sales by nearly 50% in the first 1-2 months! He guides each client in developing the skills and techniques necessary to create relationships with intention by helping them to be genuinely thoughtful and service-oriented. His counsel and advice are intuitive and personally d...
Season 3 Ep4: Chana Greenstein
September 06, 2022 16:00 - 37 minutes - 25.6 MBChana Greenstein is a work-life balance and productivity coach empowering frum mompreneurs to take control of what they CAN so their lives are filled with more joy, energy, and balance. She’s the founder of the LifeWorks Empowered membership group, LifeWorks Signature intensive program, and works with clients 1:1 using her Revamp and Recenter framework — always helping women identify what works best for THEM to achieve their personal productivity and work-life balance goals. On her podcast...
Season 3 Ep3: Debbie Sassen
August 16, 2022 13:00 - 33 minutes - 23 MBDebbie Sassen is a Business and Money Mindset Coach and former Financial Planner. She helps entrepreneurs make more money and grow wealth, without burnout and sacrificing their family. Because money is so intimately involved with everything we do in business, Debbie believes that clearing your money blocks makes EVERYTHING else easier. Her coaching combines business strategy, money management and mindset to help entrepreneurs break the cycle of under-earning, overspending, and under-saving...
Season 3 Ep2: Michelle Mozes
August 01, 2022 16:00 - 36 minutes - 25.1 MBMichelle Mozes went from full-time burnt-out graphic designer to part-time fulfilled branding strategist after she committed to rebranding herself –– and doubled her revenue within months! Michelle gives small business entrepreneurs confidence to scale their own businesses with the right branding strategy and mindset. In this episode you will learn: How personal branding helps you attract your dream clients How recognizing your value will change your pricing mindset How bringing your cl...
Season 3 Ep1: Malkie Scholnick Intro to Money, Pricing and Mindset series
July 18, 2022 02:00 - 17 minutes - 12 MBMalkie has many years of experience helping designers figure out money--which many times will tie to their mindset, which is holding them back. This episode is an introduction to a series focusing on Money and Mindset. In this episode you will learn: What is imposter syndrome and how it applies to designers How to know when you are ready to charge for your work A basic formula to figuring out your pricing
Season 2 Ep 10: Yael Miller: Miller Creative
May 24, 2022 18:00 - 32 minutes - 22.3 MBYael has over 20 years of experience in branding and package design for consumer product brands. She founded her agency, Miller Creative (wearemiller.com) in 2007, creating brands and packaging for companies including Norman’s, Manischewitz, Chewy.com, and many more. In this episode you will learn: Yael Miller's effective design process Getting client buy-in early on in the process, so there are no surprises at design presentations and client's are happy with what is designed for them Ho...
Season 2 Ep9: Yoel Judowitz: Storytribe Marketing
July 20, 2021 16:00 - 27 minutes - 19.2 MBYoel Judowitz has been drawing, writing, and cooking up creative mischief for as long as he can remember. Ten years ago, he opened YJ Studios, an art & illustration studio. Today, he leads a team of ridiculously talented writers, designers, video editors, and content creators at Storytribe Media a full-service marketing agency. In this episode you will learn: How an illustrator transitions successfully into opening a marketing agency How being an illustrator has helped him in marketing H...
Season 2 Ep8: Chaya Fischman: BrandRight Marketing Group
July 13, 2021 16:00 - 25 minutes - 17.5 MBChaya Fischman is the President of BrandRight Marketing Group. She grew her design agency from freelancer mode to 17 employees and counting. In this episode you will learn: What is a must that needs to be scheduled in every week. When is the best time to hire your first employee How to give over your vision What you should focus on in your design business as you grow The secret to scaling your business and really growing your revenue
Season 2 Ep7: Nikki Elbaz, The Queen of Email
July 06, 2021 16:00 - 28 minutes - 19.7 MBDubbed “the Queen of Emails” by too many people to count, Nikki is the copywriter behind emails for Shopify Plus, Resident Home, Four Sigmatic, and more. Previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommerce brands hit that elusive $1:$40 ROI. Get her actionable email insights at nikkielbaz.com/subscribe. In this episode you will learn: What investment helped her level-up into the big leagues. Freelance feast and famine. How to deal with it the...
Season 2 Ep6: Charna Ambers: CB Design NY
June 29, 2021 16:00 - 27 minutes - 18.6 MBAfter working in design for six years, Charna struck out on her own nine years ago, starting CB Design NY, an upscale brand and marketing boutique design firm catering to hospitality and healthcare facilities. Charna’s consistency, artistic talent, and detail oriented nature have given her the ability to create comprehensive brand systems, stunning marketing pieces and custom crafted websites that have wowed her select group of clients. In this episode you will learn: Why she niched down i...
Season 2 Ep5: Chaya Glatt: Brand strategist
June 21, 2021 16:00 - 29 minutes - 20.4 MBChaya Glatt is a brand strategist, business name specialist and copywriter who helps high-performing businesses transform into big-league brands. In this episode you will learn How she pivoted from a therapy oriented field to writing copy (that has also helped therapist impact more people) The key things that she has put in place so that she can grow a team successfully. What is a brand archetype. How she never loses her creativity.
Season 2 Ep4: Toby Goldstein: Bite Sized Workshops
June 15, 2021 16:00 - 42 minutes - 29.2 MBToby's focus is on giving you success in the Workplace: what you truly need to succeed! She specializes in teaching you the soft skills you need. Communication, time management, accountability among others. In this episode you as a creative will learn Your creativity never runs out (how you can generate more) How to communicate effectively Priceless time management skills that will make you more money The power of delegation (without making a hire)
Season 2 Ep3: Esther Werber: Flair Branding
February 15, 2021 21:00 - 23 minutes - 16.3 MBWant to know what is the key to Esther's success in designing beautiful branding. when she talks about it, it sounds simple. Then again, her style is all about simplicity. She started her design journey around 20 years ago and has evolved and added photography to her range of services. What can you do to stand out among others?
Season 2 Ep2: Menacham Weinreb: Mishpacha Magazine
February 09, 2021 20:00 - 32 minutes - 22.4 MBAs the Creative Director at Mishpacha Magazine, Menachem Weinreb juggles the world between the written and visual world. Learn how he manages and guides his team of Graphic Designers in developing beautiful and effective magazine designs. See how he keeps creative all the time and the important role Art History has in his designs. He is also the creator of Amudart. Amudart is an illustration project that takes an illustrative approach of the each amud of the Talmud. Please see and follow...
Season 2 Ep1: Rachel Black: Chai and Beyond
January 31, 2021 03:00 - 36 minutes - 24.9 MBWant to know what works in the non-profit space? Rachel Black at Chai and Beyond is a master at creating show-stopping non-profit campaigns that work and generate money for her clients. Designing non-profit campaigns that convert is a challenge. It needs to be pretty, but pretty without solid strategy and data is worthless. Rachel shares many valuable tips and tricks that have worked for her--and will help you develop a process that works both for you and your client. PLUS: learn about...
#10: Avraham Kohn: Filmdust
July 06, 2020 02:00 - 38 minutes - 26.3 MBHow can a creative be successful working remotely? That is a common question nowadays! Avraham Kohn at Filmdust, is a very talented creative who started out as a print designer (even designing on glass!! and went on to motion and video. He has taken what was at first a strike against him and in today's times turned it into something positive, since he has working remotely all figured out. Listen to his tips and tricks on how he has taken his video production business across continents an...
#9: Miriam Grunhaus: Mikah Fashion
May 19, 2020 12:00 - 35 minutes - 24.3 MBMiriam has traveled an interesting creative journey. She started out doing graphic design for major pharmaceutical companies and became very involved with compliance and ethics. What is compliance and ethics as it applies to Graphic Design? Miriam has those answers for you. Miriam has taken her design skills and currently designs gorgeous clothing at her company Mikah Fashion. Learn her how she keeps up with trends--totally not in the way you think and how Japanese concepts have influence...
#8: Chaya Teitelbaum: TTL Creative
February 11, 2020 23:00 - 47 minutes - 32.9 MBBranding impacts all forms of your business. It is the cornerstone. Do you want to learn the secrets of designing great branding from a pro? I sure did, so I invited Branding Expert, Chaya Teitelbaum. Learn her branding process, and the key question she asks her clients. Once she has the answer, she can start creating branding magic. Plus, learn about the transition from agency to opening your own company. What you need to know, so you do not make mistakes with your own clients. Ready to...
#7: Nechy Sampson: Owl Copy
February 03, 2020 00:00 - 37 minutes - 25.9 MBEver wondered what a funnel really is? No, nothing to do with the weather in this case, though the shape does have some connection! Nechy Samson is a conversion copywriter that specialized in creating marketing funnels that work and convert lookers into buyers. Even better, she is addicted to data, tracking what works, and analyzing why. This makes for excellent client conversion rates. She is also a mentor for many copywriters and a strategy genius. You will gain insight into the world of...
#6: Dena Ackerman: Fine Artist
January 28, 2020 19:00 - 26 minutes - 18.6 MBAre you curious what it takes to succeed as an artist? As a creative, should you look at what other's are doing? What should be your limits, so that you come up with your own original work? Dena Ackerman is a very talented fine artist who has mastered many genres of art. Learn how she tackles technology (big surprise there) and keeps herself fresh and excited about her artwork
#5: Avi Webb: Brand Copywriter
January 14, 2020 15:00 - 32 minutes - 22.2 MBIs it the chicken or the egg? Branding or positioning? Have you ever wondered what really goes into naming and positioning a company? Avi Webb is a company naming and positioning genius. He will be sharing with us his tried and true (and surprising) tricks to naming companies perfectly. He also throws in some marketing amazingness.
#5: Avi Webb
January 14, 2020 15:00 - 32 minutes - 22.2 MBIs it the chicken or the egg? Branding or positioning? Have you ever wondered what really goes into naming and positioning a company? Avi Webb is a company naming and positioning genius. He will be sharing with us his tried and true (and surprising) tricks to naming companies perfectly. He also throws in some marketing amazingness.
#4: Bylu Wertheimer: The Slingshot Guys
January 02, 2020 03:00 - 29 minutes - 20.5 MBWant to know how to make your dollars stretch far? Learn the secret behind making bartering really work for you Did you know that one Bylu’s key strengths is selling. It is a real art. Find out the best way to present a pitch so that your client buys into it Bylu Wertheimer started out as a teacher,evolved into a corporate video script writer and finally launched her own video production company, The Slingshot Guys. Ready? Listen on your favorite podcast player!
#3: Tzivia Cohen: Her Creative Journey
December 17, 2019 19:00 - 33 minutes - 22.9 MBWhat is your rolodex moment Hey, what is a rolodex? Is that a super fancy rolex watch? Can you package up your service into a product? Tzivia Cohen can and she will introduce you to the magic of productized services--are you ready? Tzivia Cohen is the Founder, CEO & Chief Mind at 14Minds, a marketing agency based in NY. She is a sworn enemy of “in-the-box” and the manager of an all-star team of designers, developers, and copywriters.
#3: Tzivia Cohen: 14 Minds
December 17, 2019 19:00 - 33 minutes - 22.9 MBWhat is your rolodex moment Hey, what is a rolodex? Is that a super fancy rolex watch? Can you package up your service into a product? Tzivia Cohen can and she will introduce you to the magic of productized services--are you ready? Tzivia Cohen is the Founder, CEO & Chief Mind at 14Minds, a marketing agency based in NY. She is a sworn enemy of “in-the-box” and the manager of an all-star team of designers, developers, and copywriters.
#2: Mordy Golding: Linkedin/Lynda.com
December 10, 2019 19:00 - 41 minutes - 28.7 MBHave you ever wondered how Adobe smashes their goals? And how you can use their techniques to grow your business? What should you do to with 2 hours each day so that you stay super creative? What are some of the 5 Cs used by Lynda of Lynda.com fame to create awesome courses watched by millions. In this episode we have Mordy Golding. Mordy is currently the director of content at LinkedIn Learning. He is also a former product Manager at Adobe and has traveled (literally) a fascinating and e...
#2: Mordy Golding: His Creative Journey
December 10, 2019 19:00 - 41 minutes - 28.7 MBHave you ever wondered how Adobe smashes their goals? And how you can use their techniques to grow your business? What should you do to with 2 hours each day so that you stay super creative? What are some of the 5 Cs used by Lynda of Lynda.com fame to create awesome courses watched by millions. In this episode we have Mordy Golding. Mordy is currently the director of content at LinkedIn Learning. He is also a former product Manager at Adobe and has traveled (literally) a fascinating and e...
#1: The intro with Malkie Scholnick
December 01, 2019 17:00 - 18 minutes - 12.7 MBIntroducing the Power Your Edge Podcast with your host, Malkie Scholnick. She will take you on her creative journey down the digital course creation road. PLUS, learn all what you can expect from future episodes as she interviews some amazing creatives!
The digital course journey: A sneak peek
December 01, 2019 17:00 - 18 minutes - 12.7 MBIntroducing the Power Your Edge Podcast with your host, Malkie Scholnick. She will take you on her creative journey down the digital course creation road. PLUS, learn all what you can expect from future episodes as she interviews some amazing creatives!