Failure gets a bad rap. Maybe you've grown up hearing the phrase: "Failure is not an option." We've been programmed to believe this, but what if failure is the necessary ingredient for achieving greatness?

Viewing failure as winning or learning means we never really fail. We see it as a win-win scenario where we get to co-create with the universe. We become the uncommon person who shows up in the ring every day for the sake of our bigger vision because we're not afraid to fail. We know it is the insurance of our greatness.