Building a Luxury African Jewelry Brand Powered by Storytelling with Seble Alemayehu

Seble Alemayehu is the Co-founder of Yenaé (Ye.Nay) - a modern jewelry brand that takes you on a journey inside Africa through its exquisite jewelry designs.

Seble believes that “anyone can make jewelry and sell it. We’re telling a story. Doing our part in sharing the rich culture of African countries” and this is why you must listen to her story. She is building something bigger than just a product. She partners with historians and storytellers to offer something that is both curated and thoughtful. 

You’ll learn:

How Seble started a jewelry line with her co-founder
How Seble integrated storytelling into her sales process
Why it’s important to listen to your body (burnout is real!)

Connect with Seble

Website – Yenae.com
Instagram – @yenaecollection
Twitter -- @yenaecollection
LinkedIn – Seble Alemayehu

Connect with Naomi

Website – naomihaile.com
Instagram – @naomiahaile
Twitter – @naomiathaile
LinkedIn – Naomi Haile