Many businesses have the perception about marketing that it’s about trying to convince someone to purchase a product or service. Hopefully, you’re being ethical about your marketing but many toe the line if not cross it. But if you have to work hard at convincing someone to buy from you, then you may not be doing marketing right. And even if you’re successful at landing customers with your convincing message, they may not be long lasting or the type of people you want to do business with.

That can all change for the better if you just understand what marketing really is about. In this episode, we will unpack the definition of marketing that will be a game changer for your business. Not only will it give you a clearer understanding of what marketing is, you’ll find that it’s refreshingly ethical and you will be able to keep your integrity intact. 

Also, you’ll attract the right customers that will gladly pay for your product and service while being champions for your brand. Take a listen to this episode.