The MIDiA Podcast
16 episodes - English - Latest episode: about 2 years ago -MIDiA delves into podcasting with this series looking at what the pandemic and recession mean for entertainment industries – from music, to sports, games, video, consumer culture and advertising – as we all adjust to a new normal.
Hosted on Acast. See acast.com/privacy for more information.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
The Internationalisation of Culture
February 10, 2022 12:43 - 42 minutes - 96.3 MBIn episode 6, MIDiA's Tim Mulligan, Hanna Kahlert, Srishti Das & Kriss Thakrar dive into the internationalisation of culture! Hosted on Acast. See acast.com/privacy for more information.
Beyond consumption: Fandom and ‘lean out’ behaviours
February 02, 2022 17:12 - 36 minutes - 83.2 MBIn episode 5, guest speaker Cherie Hu, Founder and Publisher of Water & Music, and MIDiA's Hanna Kahlert, Srishti Das and Tatiana Cirisano discuss Fandom and 'lean out' behaviours. Hosted on Acast. See acast.com/privacy for more information.
Bridging IRL & digital
January 26, 2022 15:05 - 36 minutes - 83.9 MBIn episode 4, MIDiA's Karol Severin, Hanna Kahlert, Tatiana Cirisano and Kriss Thakrar discuss the concept of bridging IRL and digital. Hosted on Acast. See acast.com/privacy for more information.
Media fusion and the creator economy
January 19, 2022 14:00 - 46 minutes - 106 MBIn episode 3, guest speaker Josh Deal, CEO of Zebr, and MIDiA's Ashleigh Millar, Tatiana Cirisano and Hanna Kahlert explore media fusion and the creator economy! Hosted on Acast. See acast.com/privacy for more information.
The Creator Economy
January 13, 2022 09:22 - 35 minutes - 81.4 MBIn episode 2, MIDiA's Kriss Thakrar, Mark Mulligan, Keith Jopling and Ashleigh Millar deep dive into the future of the creator economy! Hosted on Acast. See acast.com/privacy for more information.
Entertainment in 2022: The ‘new normal’ attention economy
January 05, 2022 17:58 - 26 minutes - 60.2 MBIn episode 1, MIDiA's Mark Mulligan, Tim Mulligan and Karol Severin discuss the 2022 entertainment landscape and deep dive into the 'new normal' attention economy. Hosted on Acast. See acast.com/privacy for more information.
A New Era for Entertainment: Death of the Silo
May 24, 2021 13:00 - 39 minutes - 90.9 MBWhat will define the next generation of content consumers? Video, sports and cultural insights analysts Tim, Srishti and Hanna discuss the implications of the convergence of the Silver Streamers and Gen Z – and how strategists can plan for their changing consumption habits. Hosted on Acast. See acast.com/privacy for more information.
Rethinking consumption context
May 17, 2021 11:57 - 39 minutes - 90.5 MBOur music and cross-cultural trends analysts Keith, Kriss and Hanna talk about the changing context of consumption over COVID-19, and what it means moving forward. What content succeeds? Lean-in versus lean-back? Overlapping attention versus full-on attention grabber? Private facing versus public facing? Listen on to find out... Hosted on Acast. See acast.com/privacy for more information.
The Fandom Factor
May 10, 2021 12:28 - 27 minutes - 63 MBMIDiA's games, music and sports analysts Karol, Mark and Srishti discuss the dynamics of identity and scarcity, the audiences of the future, and how to evolve marketing KPIs and content strategy to balance the key factors of monetisation and cultural relevance in the 'new normal'. Hosted on Acast. See acast.com/privacy for more information.
The Commodification of Content
May 04, 2021 10:53 - 39 minutes - 90.9 MBIn this episode, MIDiA's Keith Jopling, Kriss Thakrar and Srishti Das – our music & sports consulting team – discuss the cultural impacts of content becoming a commodity; what it means for strategists and creators in a post-pandemic, attention saturated, digital-first entertainment economy. Hosted on Acast. See acast.com/privacy for more information.
Introduction to season 2: Surviving the Attention Recession
April 22, 2021 13:24 - 24 minutes - 55.6 MBMIDiA's music, games and cultural insights analysts (Mark Mulligan, Karol Severin and Hanna Kahlert) chat the attention recession - what it is, what to expect, and what comes next for the new era of entertainment beyond the traditional dynamics of consumption. Hosted on Acast. See acast.com/privacy for more information.
Culture of Consumption
December 01, 2020 17:36 - 36 minutes - 82.6 MBIn episode 5, guest speaker David Freer of O Street and MIDiA consulting director Keith Jopling chat with cultural trends analyst Hanna Kahlert on the way the pandemic and lockdowns have shaped the cultures of business and consumption moving forward into 2021. Hosted on Acast. See acast.com/privacy for more information.
The Subscription Economy
November 24, 2020 16:40 - 33 minutes - 77.2 MBIn episode 4, Keith chats with Mark, MIDiA MD and music guru, and Tim, research director and video analyst, about the future of subscriptions post-pandemic and in a potential recession. Hosted on Acast. See acast.com/privacy for more information.
Sports & Gaming
November 16, 2020 14:45 - 31 minutes - 71.4 MBIn episode 3, MIDiA's gaming and sports analysts, Karol and Alistair, discuss with video analyst Tim the post-pandemic and recessionary implications on their respective industries and how the propositions are evolving to meet the times. Hosted on Acast. See acast.com/privacy for more information.
Advertising
November 08, 2020 22:42 - 37 minutes - 85.5 MBEpisode 2 of the Post-Pandemic Programming series focuses on the impact of the global crisis on digital advertising, and what this means for entertainment companies with Karol (games specialist), Hanna (cultural insights) and Tim (video). Hosted on Acast. See acast.com/privacy for more information.
Introduction to Post-Pandemic Programming
November 04, 2020 16:08 - 25 minutes - 59 MBIn this episode MIDiA's Keith Jopling and Mark Mulligan introduce the Post-Pandemic Programming series and what listeners can expect. Hosted on Acast. See acast.com/privacy for more information.