Using Video as a Form of Marketing - EP 102

Portrait Session: The Photography Podcast for Portrait Photographers

English - August 28, 2017 18:00 - 51 minutes - 47.3 MB - ★★★★★ - 133 ratings
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Previous Episode: Advice to Our Younger Photography Selves - EP 101

Next Episode: Pre-Production Tips for Styled Shoots - EP 103

Erica and Connor talk with Michael Sasser about the value of adding video as a marketing tool along with his tips on how to do so to maximize its effects.

Michael Sasser is owner of Boudoir by Sasser, a popular boudoir photography company based in Los Angeles. He has been a professional photographer for 10 years and a professional videographer for 6 years. He uses the same cinematography in his portrait business as he did for weddings around the world. He currently teaches The Boudoir Video Course, a course with both PDF and over 2 hours of video content to show you how to leverage video to book more, sell more, and improve your brand.

Why is it important to incorporate video in advertising?

Separates you from the competition

Improves your brand

Helps you book more

In what ways do you use video in your marketing/advertising?

What key elements are important in a marketing video?

How can people get started?

What you need to know

What equipment you need