Unifying principles and the CMO's big challenge with Neil Cohen

Neil Cohen, long time friend, trusted advisor and marketing consultant extraordinaire joined us recently to talk about his thoughts on the marketing landscape and emerging tech trends.   Neil keeps himself very busy and entrenched with the latest innovations in marketing and technology by serving as an advisor to multiple startups as well as international accelerators, such as Parallel 18 and Startup Mexico, as well as teaching digital marketing as a professor at SF State.   Neil’s seen the evolution of the ad-tech and marketing landscape since the early days when digital marketing was a new comer fighting for media budgets to today’s world of programmatic ad exchanges and now digital ad spending is predicted to surpass television spending this year. Budgets have been slowly slipping from traditional television and print budgets, but still somewhat slow to gain traction even as most of us spend most of our time on our mobile phones.