Jonas Åkerlund is one of the great music video directors of the modern era. He has worked with Madonna, Prodigy, Rammstein, Lady Gaga, and many more. Part 1 of this podcast looks at his route into the pop video business from his first short films which caught the attention of Hollywood, his professional development through working as a film editor for the advertising industry in Stockholm, Sweden, and how he achieved his breakthrough as a music video director through Moby's 'James Bond theme', and Prodigy's 'Smack my Bitch Up' which led to Madonna's 'Ray of Light'.

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