Designing for Human Experience with Sheryl Cababa

Sheryl Cababa is the Chief Design Officer at Substantial where she conducts research, develops design strategies and advocates for human-centric outcomes.

From the infinite scroll to Twitter edits, Sheryl illustrates how current design practices unwittingly undermine human agency. Often while delivering exactly what a user wants. She refutes the need to categorically eliminate the term ‘users’ while showing how a singular user focus has led us astray. Sheryl then outlines how systems thinking can reorient existing design practices toward human-centric outcomes. Along the way, Kimberly and Sheryl discuss the limits of empathy, the evolving ethos of unintended consequences and embracing nuance. While acknowledging the challenges ahead, Sheryl remains optimistic about our ability to design for human well-being not just expediency or profit.

A transcript of this episode can be found here.

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