Nov. 2, 2022: Breaking down 2022’s closing arguments

There are just six days left in this chaotic midterm, which means
campaigns around the country are readying their final pitches for
voters. 

Candidates traditionally use their last flight of ads as a “closing
argument” — a chance to tell voters who they are, what they plan to do
if they win and, most importantly, ask for their vote. It’s the
executive summary of their campaign, typically delivered
direct-to-camera in a bid to make one final connection with voters.

But this year has been anything but typical. As those final ads have
started trickling into Playbook HQ (with a big assist from POLITICO
campaign guru Steve Shepard) we’ve seen some candidates observe the old
pieties, while others just continue bludgeoning their opponents.

Subscribe to the POLITICO Playbook newsletter

Raghu Manavalan is the Host of POLITICO's Playbook Daily Briefing.
Jenny Ament is the Executive Producer of POLITICO Audio.

There are just six days left in this chaotic midterm, which means campaigns around the country are readying their final pitches for voters. 

Candidates traditionally use their last flight of ads as a “closing argument” — a chance to tell voters who they are, what they plan to do if they win and, most importantly, ask for their vote. It’s the executive summary of their campaign, typically delivered direct-to-camera in a bid to make one final connection with voters.

But this year has been anything but typical. As those final ads have started trickling into Playbook HQ (with a big assist from POLITICO campaign guru Steve Shepard) we’ve seen some candidates observe the old pieties, while others just continue bludgeoning their opponents.

Subscribe to the POLITICO Playbook newsletter

Raghu Manavalan is the Host of POLITICO's Playbook Daily Briefing.
Jenny Ament is the Executive Producer of POLITICO Audio.