What losing TikTok could mean for online culture
POLITICO Tech
English - May 06, 2024 09:00 - 14 minutes - 11.7 MB - ★★★★ - 364 ratingsDaily News News Politics briefings capitol hill daily news political politico news politics white house policy congress Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There’s a legal battle brewing between TikTok and the federal
government. But how anxious are US companies about losing one of the
newest and frankly most exciting social media outlets in years? Rachel
Karten had that question, too. She’s a social media consultant for
brands like Cava and West Elm, and author of a Substack called Link in
Bio, a newsletter about the business of social media. She spoke with
host Steven Overly to talk about what she's hearing from brands and what
losing TikTok could mean for online culture and commerce.
There’s a legal battle brewing between TikTok and the federal government. But how anxious are US companies about losing one of the newest and frankly most exciting social media outlets in years? Rachel Karten had that question, too. She’s a social media consultant for brands like Cava and West Elm, and author of a Substack called Link in Bio, a newsletter about the business of social media. She spoke with host Steven Overly to talk about what she's hearing from brands and what losing TikTok could mean for online culture and commerce.