Policy Influencer Playbook
19 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 9 ratingsCurrent strategies to successfully influence public policy and engage in advocacy, even in unpredictable times. Discover how to make real connections with elected officials and key decision influencers and how to effectively tell your story for maximum benefit. Join host Cori Henderson, MPA to learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Because 2020 made it clear that no one and no industry is exempt from government actions
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Is the ROI Worth the Effort to Engage with Government?
December 01, 2021 11:00 - 7 minutes - 5.32 MBIn this episode, I address the question of ROI. Is it worth your time and effort to engage with lawmakers and policymakers in today’s environment? From partisan politics, being a small fish in a big pond, and the fast pace of today’s news cycles, can you really have an impact? Can you make a difference? And on the flip side are you prepared for the repercussions of what happens if you don’t have a voice? Can you handle the outcome of your organization, business, or industry finding itsel...
Social Media’s Role in Your Advocacy Plan with Jenna Paladino
October 27, 2021 18:00 - 35 minutes - 24.2 MBTelling your story effectively is critical when engaging with policymakers and influencing the government action you seek. From traditional in person meetings to using social media there are a lot of options. In this episode, my guest Jenna Paladino and I talk about how to integrate Twitter, Facebook and LinkedIn into your advocacy strategy. Knowing how and when to use each social media tool increases your opportunity to be heard by law makers and policy makers. About the Host Cori Hende...
3 Key Decision Influencers Who Can Propel Your Agenda Forward
October 20, 2021 10:00 - 12 minutes - 8.92 MBInfluence is a tricky word. But there is no getting around it, to be successful in advocacy and government affairs it requires influencing somebody to do or change something. And that somebody isn’t always the lawmaker or policy maker. In this episode I review three types government decision influencers, why you need them and some tips on developing relationships with them. About the Host Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Publ...
Lessons in Advocacy from Developing Countries with Frank Bonner
October 12, 2021 10:00 - 31 minutes - 21.5 MBWhat do advocacy and government relations professionals working in developing countries know that we can implement too? Today’s guest Frank Bonner is sharing what he learned the last 12 years working in countries that include South Sudan, Liberia, Kenya, and Bangladesh including why asking “why” is often the most important first step. Today’s Guest Franklin Bonner is a government relation, advocacy, and democracy development professional with 24 years of experience in Washington, D.C. an...
Why an Effective Government Relations Strategy is like Popping Popcorn
September 28, 2021 10:00 - 8 minutes - 6 MBDeveloping a cohesive government relations strategy in today’s ever-changing political environment can be challenging. But to overcome government obstacles and protect against becoming the unintended or intended consequence of someone else’s policy agenda its essential. In this episode, I’m sharing real-life examples of why you need a government relations strategy and how an effective one is like popping popcorn. Mentioned in Today’s Episode: Episode 1 - The ACT Framework for Influencing ...
Quick Tips to Nurture Valuable Relationships
May 11, 2021 10:00 - 10 minutes - 7.34 MBIn this episode, I’m sharing some of my own experiences, thoughts and best practices on nurturing valuable relationships to advance your policy issue, cause and career. To be successful in advocacy and public policy, you must continually build and nurture valuable relationships. It’s easy to let developing new relationships and nurturing existing relationships get put on the back burner especially in today’s unpredictable world. How many times have you intended to reach out to someone or ...
Start a Podcast in 5 Easy Steps
April 27, 2021 10:00 - 11 minutes - 7.67 MBThe power of your influence lies in your ability to impact decision making and raise awareness for your issue by persuasively communicating your right message to the right person at the right time. Podcasting is an incredible way to do that and I’m sharing how you can start a podcast in 5 easy steps. Whether you distribute your content widely on platforms like Spotify or Apple Podcast or send the episode link directly to your stakeholders or membership though newsletters and social media, ...
Maximize Relationships Using Strategic Partnerships with Allison Mcgrath
April 20, 2021 10:00 - 34 minutes - 23.9 MBMaking an ask is easier and more effective if you’ve already developed a relationship with the decision-maker or key decision influencer. And it’s even better if they are already advocates of your project or issue. Today’s guest has a special talent for creating advocates and nurturing relationships. In this episode, she is sharing how to develop and nurture strategic partnerships and create meaningful relationships. The type of relationships that translate into momentum and support for pr...
Maximize Relationships Using Strategic Partnerships with Allison Mcgrath
April 20, 2021 10:00 - 34 minutes - 23.9 MBMaking an ask is easier and more effective if you’ve already developed a relationship with the decision-maker or key decision influencer. And it’s even better if they are already advocates of your project or issue. Today’s guest has a special talent for creating advocates and nurturing relationships. In this episode, she is sharing how to develop and nurture strategic partnerships and create meaningful relationships. The type of relationships that translate into momentum and support for pr...
Building Authentic Relationships Before Your Need Them with Joanne Sullivan
April 12, 2021 10:00 - 30 minutes - 20.9 MBCreating a genuine two-way relationship - before you need someone’s help - is a critical component of successfully influencing advocacy issues. Today’s guest has built her career by creating and nurturing authentic relationships. The kind of relationships that benefit the organization she works for and benefit the people in her network. And that’s the key takeaway of today’s episode, how to build and nurture mutually beneficial legitimate relationships including: Being authentically curio...
Powerful Press Release Secrets to Promote Advocacy Issues with Michelle Vroom
April 06, 2021 10:00 - 34 minutes - 24 MBIn today’s episode we are diving deep into the secrets of writing a powerful press release so you can raise awareness and support for your issue and organization while cutting through all the online noise bombarding your intended audience. If you think Press Releases are old news think again. In this episode we cover: Writing headlines that get clicked How to retain control of your message Repurposing your press release for social media The best way to use quotes And how you can discov...
2020 Presidential Election Lessons for Policy Advocates with Michael D. Cohen, Ph.D.
March 30, 2021 10:00 - 25 minutes - 17.8 MBPolitical campaign digital tactics become more advanced with each campaign season and result in new best practices that public policy advocates can also use to advance their cause. In this episode, we are talking with Michael D. Cohen, Ph.D about lessons learned during the 2020 elections as it relates to technology and digital ads. Communicating your message to the right person at the right time is critical in both political campaigns and policy issue campaigns. Mike is sharing a behind th...
Using Your Message to Find Common Ground with Andrea Hubbert
March 22, 2021 10:00 - 27 minutes - 19.3 MBContext is significant in communications. In today’s episode with Andrea Hubbert of Hub + Company, Andrea reveals the secret of how to start difficult public policy conversations that allow for successful resolution. We also talk about what to do if your message isn't resonating and why your personality and values are important to include in your message. Stay tuned till the end to hear Andrea’s important advice! (Bear with us on the first part of this episode, but the audio will clear up...
Back to Basics: The Key to Great Meetings with Elected Officials with Terri Behling
March 15, 2021 13:00 - 24 minutes - 17.1 MBWhen it comes to communicating your message avoid jargon, avoid acronyms, avoid language that elected officials or the general public would not be familiar with. - Terri Behling Communicating the right message to the right person at the right time is the key to influencing the public policy that impacts you. And that starts with getting back the basics: great meetings advocating your position to elected officials. This week Terri Behling, former President of the Florida Public Relations ...
How to Be Part of the Solution with Darrick McGhee
March 09, 2021 11:00 - 30 minutes - 20.8 MB“Keep both your feet on the ground, keep your nose out of the air. Just work hard, be a person of great integrity and character and treat others with respect.” - Darrick McGhee When people hear the word lobbyist, their first thought isn’t always the best. Maybe they envision backroom deals or the smoke filled rooms of long ago. But the reality is, lobbyists are advocates for their clients. And there is a lot to be learned from how a good lobbyist works the legislative processes to yiel...
The ACT Framework for Influencing Public Policy
March 04, 2021 11:00 - 11 minutes - 7.85 MBInfluence can be a tricky word with all the positive and negative connotations that go with it. And it becomes even more complex when it comes to influencing government policies. How can you influence decision makers? In what ways can you inspire action? Is policymaking really about who you know? And how do you get to know them? How does being clear on your strategic agenda help you influence effectively? And what does a win really look like? If these are some of your questions, then this i...
Episode 1 - The ACT Framework for Influencing Public Policy
March 04, 2021 11:00 - 11 minutes - 7.85 MBInfluence can be a tricky word with all the positive and negative connotations that go with it. And it becomes even more complex when it comes to influencing government policies. How can you influence decision makers? In what ways can you inspire action? Is policymaking really about who you know? And how do you get to know them? How does being clear on your strategic agenda help you influence effectively? And what does a win really look like? If these are some of your questions, then this i...
Welcome to the Policy Influencer Playbook
February 25, 2021 13:00 - 5 minutes - 3.62 MBThe Policy Influencer Playbook podcast brings you weekly interviews and current strategies to engage in advocacy and successfully influence public policy, even in unpredictable times. Join host Cori Henderson, MPA and learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Tune in and discover how to really connect with elected officials and key decision influencers and how to effecti...
Introduction - Policy Influencer Playbook
February 25, 2021 13:00 - 5 minutes - 3.62 MBThe Policy Influencer Playbook podcast brings you weekly interviews and current strategies to engage in advocacy and successfully influence public policy, even in unpredictable times. Join host Cori Henderson, MPA and learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Tune in and discover how to really connect with elected officials and key decision influencers and how to effecti...