Ain't Nobody Got Time for Podcasts Under 12

Episode #016

We explore the Kidcast podcasting landscape for a growing audience of younger listeners.

We touch on marketing to children and why it’s Kidcast monetization is a sensitive topic.

We end by discussing the potential for creating smart kids using podcasting as an educational platform.

What did we learn?

Both Kyle and Tim agree that there are not enough Kidscasts.

Kyle talks about how the Kidcasts world is still a Blue Ocean when it comes to your podcast production strategy.

We discover how many Kidcasts are educational and well-produced to keep children engaged.

Kyle raves about Gimlet’s Story Pirates and why that show’s format and marketing strategy is something to pay attention to.

The myth that kids have short attention spans regarding Kidcasts is just that — a myth.

Sponsors can monetize a Kidcast podcast, but it needs to be monitored by both producers and parents.

Disney Kidcasts have yet to gain traction but could become a strong competitor in the children podcasting space over the next year.

Tim points out that your first two (2) listens will be the parents. If it’s good, your next 100 listens could be super loyal kids!

Kyle and Tim both think that Kidcasts could be one of the genres that is a natural fit for podcasting paywalls (which is something that Disney is already considering).

Tim sees Disney as the high-quality mark in Kidcasts.

STEM (Science, Technology, Engineering, and Math) Kidcasts make up the majority of the market for children podcasting right now.

There are 1.6 million home-schooled students that could benefit from podcast teaching with lesson plans by leveraging STEM Kidcasts.

We touch briefly on where smart speakers fit into the Kidcast podcast equation.

Quotes

“A podcast aimed at 3-10-year-olds that parents could actually tolerate—if you could do it right—would be an unbelievable hit.”
― Matt Lieber, Gimlet

Additional Reading

Where Are All the Kidcasts?

As Marketers Target Younger Consumers, Ethical Issues Arise

3 Fundamentals of Ethically Marketing to Kids

The Podcasts That Will Make Your Kids Smarter

Podcast Mentions

Kid Friendly Joke Of The Day

The Alien Adventures of Finn Caspian

Story Pirates

Kid Friendly Disney Fun Facts Podcast

Related Episodes

Ep.006 - Does Your Teacher Have a Podcast? Tim and Kyle talk about the influence that podcasts can and will have on the classroom and why teachers need to embrace educational podcasts.

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