Rob Walch of Libsyn talks Privacy in Podcasting, Attribution and Podcast Ethics

ShownotesThe issue of privacy in podcasting should be discussed more: attributions, the ability to track listeners, and more are highlighting our need for 'Pethics' aka. podcast ethics. In a medium where it is where we don't have to opt-in to listen to a show, how do we know that our privacy is secure?

In this episode, I had a conversation with Rob Walch of Libsyn to discuss this. Enjoy!

Timestamps[3:34] Companies tracking listeners, without their knowledge, without opt-in

[7:09] Companies don't tell podcasters they are tracking their listeners sometimes

[8:24] One company hung up the phone when asked if they're sharing IP address information

[11:34] We don't want podcasting to be looked at as a privacy breach

[11:36] Why an opt-in solution wouldn't work, David Pakman, Omny and Scripts

[18:15] Advertising can work well, attribution is lazy and ineffective

[21:50] How to do ad insertion ethically

[24:48] IAB's stance for consumer privacy, and the CCPA

[28:54] Rob's thoughts on the Asian podcasting scene

Links:Libsyn's The Feed: 155 The Issue Is Privacy And Podcasting With a Slice of Birthday Cake (https://thefeed.libsyn.com/155-the-issue-is-privacy-and-podcasting-with-a-slice-of-birthday-cake) (The soapbox starts around 26:24)

Podcast Business Journal: Privacy vs Podcasting (https://podcastbusinessjournal.com/privacy-vs-podcasting/)

David Pakman (YouTube): I'm Being Bullied Into Sharing Your Data (https://www.youtube.com/watch?v=FSxWpAC_H-c&feature=youtu.be)

California Consumer Privacy Act (CCPA): What you need to know to be compliant (https://www.csoonline.com/article/3292578/california-consumer-privacy-act-what-you-need-to-know-to-be-compliant.html)

Writing a GDPR-compliant privacy notice (https://gdpr.eu/privacy-notice/)

Contact Rob at: [email protected] (mailto:[email protected])

Rob's Twitter (https://twitter.com/podcast411)

Rob's LinkedIn (https://www.linkedin.com/in/podcast411/)

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Shownotes

The issue of privacy in podcasting should be discussed more: attributions, the ability to track listeners, and more are highlighting our need for 'Pethics' aka. podcast ethics. In a medium where it is where we don't have to opt-in to listen to a show, how do we know that our privacy is secure?

In this episode, I had a conversation with Rob Walch of Libsyn to discuss this. Enjoy!

Timestamps

[3:34] Companies tracking listeners, without their knowledge, without opt-in

[7:09] Companies don't tell podcasters they are tracking their listeners sometimes

[8:24] One company hung up the phone when asked if they're sharing IP address information

[11:34] We don't want podcasting to be looked at as a privacy breach

[11:36] Why an opt-in solution wouldn't work, David Pakman, Omny and Scripts

[18:15] Advertising can work well, attribution is lazy and ineffective

[21:50] How to do ad insertion ethically

[24:48] IAB's stance for consumer privacy, and the CCPA

[28:54] Rob's thoughts on the Asian podcasting scene

Links:Libsyn's The Feed: 155 The Issue Is Privacy And Podcasting With a Slice of Birthday Cake (The soapbox starts around 26:24)Podcast Business Journal: Privacy vs PodcastingDavid Pakman (YouTube): I'm Being Bullied Into Sharing Your DataCalifornia Consumer Privacy Act (CCPA): What you need to know to be compliantWriting a GDPR-compliant privacy noticeContact Rob at:

[email protected]

Rob's Twitter

Rob's LinkedIn