Podding the Red Sox artwork

Episode No. 12: Red Sox director of marketing Kelsey Doherty on running the team's social media, getting content out to fans during the pandemic, the creation of the Red Sox' player development Twitter account, and more

Podding the Red Sox

English - March 26, 2021 01:28 - 42 minutes - 32.2 MB - ★★★★★ - 12 ratings
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Previous Episode: Episode No. 11: Red Sox area scout Danny Watkins on Mookie Betts, preparing for the 2021 draft, scouting Kumar Rocker and Jack Leiter, and more
Next Episode: Episode No. 13: Boston Balling host Gabby Hurlbut on her start in sports media, working at ESPN, covering sports in the age of social media, the 2021 Red Sox, and more

Red Sox director of marketing Kelsey Doherty joins the show for a conversation with BloggingtheRedSox.com's Brendan Campbell. Among the topics discussed are how it was running the Red Sox' social media during a 2020 season where there were no fans in the stand, how different players and their personalities help produce content, what to expect from the Red Sox' social media team in 2021, what led to the creation of the Red Sox' player development Twitter account, and much more!


You can follow Kelsey on Twitter (@kelseyedoherty) by clicking here. You can follow the Red Sox' main Twitter account (@RedSox) by clicking here. You can follow the team's player development Twitter account (@RedSoxPlayerDev) by clicking here.


For more Red Sox content, check out BloggingtheRedSox.com


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