Podcast Talent Coach
332 episodes - English - Latest episode: 4 days ago - ★★★★★ - 47 ratingsIf you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.
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Episodes
Is Content Really King? – PTC 489
April 20, 2024 16:53 - 34 minutes - 24 MBCONTENT ISN'T KING It is often said that content is King. That isn't necessarily true. Content by itself won't gain you an audience. Content isn't King. Great content is King. Anybody can copy information. Your content needs to be infused with story and personality to really connect with listeners. To help you create more powerful interviews, grab my list of "17 of the most Powerful Podcast Interview Questions Ever". It is a free download you can get at www.PodcastTalentCoach.com/i...
Connecting With Your Personality – PTC 488
April 13, 2024 17:19 - 32 minutes - 22.7 MBPEOPLE STAY FOR YOUR PERSONALITY People come for your content. They stay because of your personality. We have heard it so often. People do business with those they know, like and trust. It's all about building rapport. People like you and fall in love with you because of your personality and story. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters ...
Marc Mawhinney – The JV Partnership – PTC 487
April 06, 2024 19:47 - 50 minutes - 35.3 MBWhen it comes to growing your podcast and building your business, a joint venture partnership is a powerful way to find success. Many people view a JV partnership in a very simplistic way. The most common JV partnership is an agreement to promote a product or service in exchange for an affiliate commission. But, there are many other ways to leverage a JV partnership. Why would people want to promote you? This is a common question, especially if you have a small audience or small email ...
The Business Is Marketing – PTC 486
March 30, 2024 21:39 - 27 minutes - 19.3 MBYour great content will only get you so far. You need to master marketing in order to succeed. It's not just marketing your business. You also need to grow your podcast with powerful marketing. It all works as a system. I recently spoke with a few podcasters on the verge of throwing in the towel and ending their podcast. However, I've had a few conversations with other podcasters who are doubling down and going all in. The difference between the two groups is marketing. To build a succ...
Dave Jackson – Profit From Your Podcast – PTC 485
March 23, 2024 19:09 - 54 minutes - 37.5 MBCREATING PODCAST MONEY Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business. NO PROFIT FROM MY COURSE When I created my first product for Podcast Talent Coach, it was a complete flop. Nobody wanted it. I started a mastermind in 2013 with 8 of my entrepreneurial friends. We all had aspirations to create successful businesses. Podcast Talent Coach was just getting off the ground. I had also purchased B...
How Can I Increase My Downloads – PTC 484
March 16, 2024 18:18 - 32 minutes - 22.6 MBHave you had little success finding new listeners and growing your podcast downloads? You aren't alone. THE CHALLENGE WITH DOWNLOADS I recently sent an email to my tribe asking about the biggest challenge most podcasters face. Podcasters like you mentioned things like these as their biggest challenges... Finding more subscribers interested in my content I need perfect people listening to my podcast I'm trying all things to increase downloads Learning to build an interactive commu...
What is Your Biggest Challenge? – PTC 483
March 10, 2024 04:29 - 37 minutes - 26.4 MBOVERCOMING YOUR CHALLENGE What is your biggest challenge? I asked that recently to podcasters on my email list. On this episode, I'll help you through a few of them. DO THE WORK Whatever your challenge, do the little work daily to build your foundation. Country artist Chris Young is a great example. The first time Chris Young came to town was around 2009. He played in the radio station conference room to about 20 people. This was shortly after he was the winner of the 4th season ...
Ensure Your Message Is Felt With Janelle Anderson – PTC 482
March 02, 2024 18:45 - 47 minutes - 32.8 MBCREATING A POWERFUL PODCAST MESSAGE Your message can be powerful when you clearly understand whom you're targeting. A message designed for everyone reaches no one. MIXED MESSAGE I was on a podcast strategy call with two nurses the other day. They help healthcare practitioners decrease anxiety and stress, calm down their inner voice and enjoy life. Their goal is to bring resilience to humanity. Part of their curriculum is continuing education for healthcare providers. As we talked...
Why You Can't Grow Your Podcast – PTC 481
February 24, 2024 20:40 - 35 minutes - 25 MBWHY DO YOU WANT TO GROW YOUR PODCAST? If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often. Today, I want to help you dive deep into audience growth. IMPORTANT LINKS Here are links to those resources mentioned in this episode: Libsyn – Audio host for podcasters – https://libsyn.com The Feed – the official podcast of Libsyn – https://thefeed.libsyn.com Alex Hormozi – https://www.acquisition.com/bio-a...
Podcast Promotion Questions – PTC 480
February 17, 2024 17:26 - 30 minutes - 21.3 MBHOW DO I GROW MY PODCAST? When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show? On this episode, we'll answer a variety of questions about podcast promotion. PODCAST GROWTH EQUATION There are two sides to the podcast growth equation. A larger audience involves keeping your current listeners coming back week after week while you are attracting new listeners to your show. If you...
Cindy J. and Making Money – PTC 479
February 10, 2024 22:35 - 46 minutes - 32.2 MBWhen coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities. There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast. By that I mean your podcast doesn't generate money. You're not making money from the show. When it comes to making money, use your podcast to promote your revenue engine. As a c...
Relationships Equal Know, Like & Trust – PTC 478
February 04, 2024 04:29 - 30 minutes - 21.3 MBLOVE THY NEIGHBOR WITH BETTER RELATIONSHIPS I have a vision to help us love thy neighbor. We need more relationships in our lives. And our podcasts can help us do exactly that. PERSPECTIVE It is funny how our attitude changes when we realize we know somebody. Our default attitude is confrontational and offended. Someone cuts you off in traffic and we get upset. Did they cut your off? Or maybe they didn't realize their lane ended. It's perspective. Someone takes two plates through...
Turn Your Podcast Into A Book – PTC 477
January 27, 2024 18:00 - 37 minutes - 25.9 MBHOW TO WRITE A BOOK Are you ready to turn your podcast into a book? 6 REASONS TO WRITE A BOOK Each week you work hard to spread your message and share your vision. If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book. But, why would you want to go through all the work to write a book? There are six big reasons. INCREASED VISIBILITY Writing a book will help you achi...
Jay Fairbrother Creating Your Mastermind – PTC 476
January 21, 2024 16:49 - 50 minutes - 34.8 MBMONETIZE WITH A MASTERMIND Creating a mastermind is a great way to monetize your podcast. It is easy to wonder why people would pay to be in a mastermind. When you can bring a group of people together to stir the power of a mastermind, it is well worth then investment. MASTERMIND LINKS: Mastermind Ready Scorecard: http://www.PodcastTalentCoach.com/jay Jay Fairbrother: http://jayfairbrother.com Six Figure Masterminds: https://sixfiguremasterminds.com NAPOLEON HILL MASTERMIND I...
Jeanette Shore on Building Community – PTC 475
January 13, 2024 23:53 - 32 minutes - 22.5 MBTHE POWER OF PODCASTING IS BUILDING COMMUNITY When it comes to building community, there is nothing more powerful than your podcast. We often talk that people do business with those they know, like and trust. It's all about building community and rapport. (See my next workshop at www.PodcastTalentCoach.com/workshop.) BUILDING COMMUNITY I was on the radio one afternoon and suddenly developed a case of the hiccups. It happened while the mic was open and I was on the air. There was no...
Tech is Killing Your Business – PTC 474
January 06, 2024 22:48 - 41 minutes - 28.9 MBTech makes so many things easier in our lives. Unfortunately, it is killing your business. Tech may make it easier for customers to buy. But, it's making it more difficult for you to sell. THE SERVICE STATION Jim Pendergast lived 6 houses up the street from us on the corner when I was growing up. He owned the neighborhood service station. When mom had issues with the car, we'd go see Jim. It was a full service Phillips 66. Jim would pump your gas, clean your windshield and even che...
Is Your Podcast Legal with Gordon Firemark – PTC 473
December 30, 2023 19:16 - 48 minutes - 33.4 MBAFFILIATE PROMOTION THE LEGAL WAY We often talk about growing our audience, monetizing our show, and creating better content. But as podcasters and coaches, we don't often think about ensuring we are doing it all in a legal way. Talking about the legal aspects of your podcast is a lot like talking about taxes. It's not something most of us enjoy, but it is important. If you are earning affiliate commissions on products you promote, or if people are compensating you in any way to be on ...
Best of 2023 – PTC 472
December 23, 2023 20:14 - 49 minutes - 34.4 MBTHE TOP SIX EPISODES OF 2023 It has been an amazing year at Podcast Talent Coach. On this episode, I want to share with you the best of 2023. These are the top six most downloaded episodes of 2023. DECREASED DOWNLOADS Have you seen a decrease in your downloads in the fourth quarter of 2023? It is probably due to a change with Apple Podcasts. Apple released iOS 17 in September of 2023. That update came with a change to Apple Podcasts and how episodes are downloaded. According to A...
Merri-jo Hillaker and the Successful Mindset – PTC 471
December 17, 2023 04:39 - 47 minutes - 32.7 MBWhat we tell ourselves is often more powerful than what actually happens to us. Our mindset is a critical factor when it comes to determining our success. (Get her guide Unlocking the Power of Podcasting to master your mindset at http://merrijohillaker.com/podcasting.) HOCKEY This weekend, the high school hockey team I coach struggled against a team we should have easily beat. It was all because they were focused on the wrong things. Before the game, I encouraged my team to focus on ...
3 Ways to Monetize Podcast Interviews – PTC 470
December 10, 2023 00:49 - 28 minutes - 20.1 MBPROMOTE YOU VS PROMOTE YOUR GUEST When interviewing others on your podcast, it can become difficult to tell your story and promote your business. On this episode, we discuss 3 ways to monetize your podcast interviews. CHALLENGE WITH INTERVIEWS Using interviews is a great way to create content on your podcast, because when you create an interview, you don't have to do a lot of the heavy lifting. When you create an interview, you simply need to ask some great questions of your guest an...
Speaking to Sell – PTC 469
December 03, 2023 05:43 - 44 minutes - 31 MBSPEAKING TO ATTRACT YOUR IDEAL CLIENTS If you want to get in front of new listeners, speaking is a powerful way to spread your message. MY SPEAKING FIRST It was a thrill the first time I was in front of a big crowd, because I wasn't on stage by myself and I didn't speak. It was 1994. The radio station team was on stage welcoming the crowd to our 16th birthday bash featuring REO Speedwagon, Starship and Cheap Trick. 8,500 people were in the crowd cheering for us. That's when I rea...
Why You Don't Have Bigger Downloads – PTC 468
November 25, 2023 18:13 - 30 minutes - 21.4 MBARE BIGGER DOWNLOADS THE RIGHT QUESTION? There was a post in a podcasting Facebook group the other day wondering why they don't have bigger downloads. The download challenge hits all of us. So, let's overcome that struggle. The post said, "We have recently launched our 6th episode and have been running for 6 weeks now. My downloads have not even hit 500 yet. I feel like there is something else I should be doing." As you can imagine, the Facebook crowd was quick to offer their opinion a...
Save Time In Your Week – PTC 467
November 18, 2023 23:23 - 51 minutes - 35.8 MBWhen it comes to producing your podcast and running your coaching business, there are many ways to save time in your week. But there is nothing better than grouping tasks that allow you to work in your zone of genius. 3 WAYS TO SAVE TIME There are three ways to save time in your week. Batch your work by doing multiple episodes at the same time. Group your work, so you're doing similar work at the same time. Use the same part of the brain. Find the time in the day when you do your b...
Dan Miller and Multiple Streams of Income – PTC 466
November 12, 2023 00:33 - 48 minutes - 34 MBYour podcast gives you great opportunities to create multiple streams of income. The show is like the gateway for your clients to enter your world. After they enter, help them solve their problems with a specific stream of income. Dan Miller of 48 Days to the Work You Love joins us on this episode today to discuss how his podcast sits at the center of his revenue universe. ONE STREAM OF INCOME Before you can create multiple streams of income, you need to get your first stream producing...
Make More Sales – PTC 465
November 05, 2023 02:24 - 48 minutes - 33.5 MBTo make more sales with your podcast, you need to identify the correct prospect. Rather than attracting everyone to your podcast, attract your ideal clients. Your ideal clients need to have four characteristics. PAIN First, they need to have a pain they know they have. Trying to convince someone they have a problem is a challenge. You don't want to try to convince someone they have a grub problem in their lawn when their lawn looks perfect. Your ideal client must also be actively try...
9 Things Your Podcast Makes Possible – PTC 464
October 29, 2023 21:12 - 19 minutes - 14 MBYour podcast and content provide amazing opportunities for you and your business. Just think of the things you've been able to do, because you have a podcast. Today, I want to share 9 amazing things your podcast makes possible. SUMMIT I have a powerful way to deep dive each of these ideas. As an entrepreneur, you know better than anyone what it takes to run your business, much less produce a successful podcast every week. With more podcasts to choose from now more than ever, imagine ...
How Long Does It Take To Make Money With A Podcast? – PTC 463
October 21, 2023 19:02 - 27 minutes - 19.3 MBIT TAKE A STRATEGY TO MAKE MONEY Don't feel alone. Many coaches struggle to make money with their podcast. They simply don't have a strategy. I know it can be frustrating. You work so hard to create your episode each week. It is a lot of time and energy devoted to your podcast with very little to show for it. The lack of success has less to do with you and more to do with your process. WHERE TO MAKE MONEY There is one thing I want you to understand before we start down this path. ...
Power of the Interview – PTC 462
October 15, 2023 02:37 - 31 minutes - 21.8 MBTHE BENEFITS OF A PODCAST INTERVIEW An interview on your podcast can be a powerful way to grow your audience, increase your reputation, and generate revenue. However, it can't be any interview. Be strategic with your interviews. Many clients come to me struggling to gain clients from their podcast. When we first met, my most recent client told me she loves doing her podcast, but it has hit a plateau. The audience wasn't growing and she it wasn't producing any new clients. It is a s...
Confidence, Clients & More – PTC 461
October 07, 2023 15:33 - 34 minutes - 23.8 MBWhat is your biggest challenge? I get many questions about all facets of podcasting. Today we are going to overcome a variety of listener challenges. Cathy wants to know how long her podcast should be. Behiye is stuggling with echo in the audio. Dave just wants to get started. And Kate's challenge is getting clients. If you have a challenge with your podcast journey, you can always email me at [email protected]. I would love to help you overcome that challenge right here on ...
Grow Your Visibility – PTC 460
September 30, 2023 14:36 - 23 minutes - 16.2 MBI've been receiving a lot of questions lately from listeners like you at coach at podcast talent coach dot com. So this week we are going to answer questions about dedicating time, who pays your fee, and how to increase your visibility. We are currently in the middle of nowhere at a cabin in Vermont. Luckily the cabin has wi-fi, because there is no cell service up here. A client joined me for a coaching call on Zoom yesterday. She is struggling to get clients into her group coaching prog...
Christine Bennet-Clark and Podcasting with ChatGPT – PTC 459
September 24, 2023 05:38 - 38 minutes - 26.6 MBSHOULD YOU BE PODCASTING WITH CHATGPT? In episode 430, we discussed why ChatGPT means you matter even more today. WHAT IS CHATGPT? As a recap, Your podcast cannot simply be information. ChatGPT has nearly all the information anyone could ever need. An oversimplified explanation of Chat GPT is that it uses artificial intelligence like Siri on your iPhone or your Alexa smart speaker. It is just much more powerful. GPT is short for Generative Pretrained Transformer. ChatGPT is an ar...
Overcoming Your Big Challenge – PTC 458
September 16, 2023 20:39 - 29 minutes - 20.5 MBFOCUS ON THE CHALLENGE What is your biggest challenge right now? When coaches come to me for help, they aren't looking for coaching. They are looking for solutions to their biggest challenge. If you want to succeed, don't try to solve all of your problems. Focus on your next most important challenge. Stay focused until you reach success. Distraction is the enemy of our success. How many courses and books have your started but never finished? At that time, you had a challenge you were...
Repurposing Your Content with Mike Abramowitz – PTC 457
September 09, 2023 20:12 - 30 minutes - 21.1 MBYou work hard every week to create your podcast. Don't let that work go to waste. By repurposing your content, you can do the work once and benefit again and again. Many podcasters struggle to grow their audience. When they publish an episode, the share it with their email list and their social media following. Those people already know you and rarely share your content. To grow your audience, you need to get in front of people who aren't aware of you. Getting your listeners to share y...
Fundamentals To Be Unique – PTC 456
September 03, 2023 23:35 - 35 minutes - 24.9 MB7 WAYS TO HELP YOU BE UNIQUE Podcasting is growing by leaps and bounds everyday. There are so many podcasts in your niche. That makes it even more critical for your podcast to be unique. If you want to stand out in the sea of sameness, there are a few things you can do that are easy to implement to make you special. WHY BE UNIQUE In the era of artificial intelligence, you can't afford to be information alone. AI can easily reproduce your information. AI cannot copy you, your story ...
4 Life Changing Lessons – PTC 455
August 26, 2023 19:43 - 31 minutes - 21.9 MBLESSONS THAT SKYROCKETED MY BUSINESS The lessons that come to us on our journey can change our lives if we are open to embracing them. We simply need to see the silver lining. This week I received an email from a client. She said, "This week I was really wondering if this is worth my time. My life is so out of balance!!" My heart fell to my stomach. It hurt so much, because I have been there. Growing your podcast can be lonely. Building a business and being an entrepreneur can often ...
Keys To Hosting A Successful Podcast – PTC 454
August 19, 2023 19:15 - 29 minutes - 20.4 MBHOW TO CREATE A SUCCESSFUL PODCAST THAT DOESN'T PODFADE Creating a successful podcast isn't difficult. You simply need to know where to look and the proper steps to take. There is a stat that bounces around the podcasting industry that says most podcasts fade away after 7 episodes. It's called podfading. I thought the number was exaggerated until I was on a coaching call one day. WHAT I DISCOVERED Mary Elaine and I were discussing ways to land interviews on other shows to grow her ...
How To Produce Better Interviews – PTC 453
August 13, 2023 01:58 - 30 minutes - 21.2 MBConducting interviews is an art. And, you can learn to produce better interviews with just a few steps. Today, I'll give you four ways to create better interviews. I also have examples for you to help you make progress. Then, I'm going to give you a great deal on my course How To Crush Your Next Podcast Interview Like A Radio Pro Without Decades Of Training And Hours Of Preparation. Just for being a listener, you'll get over half off the course. STORIES The first way to create great ...
Robert Evans: Why You Need An App – PTC 452
August 06, 2023 02:31 - 35 minutes - 25 MBCREATE AN APP FOR YOUR PODCAST, CONTENT AND MORE Something new is coming. I'm getting ready to launch the Podcast Talent Coach app. It will bring all of my content and tools together in one convenient place. It takes many platforms and services to build a funnel that will lead your podcast listeners to become clients. When you have a smartphone app, you can bring many of those platforms together in one place. CONTENT PURPOSE Your podcast content can drive people to your lead magnet a...
Coaching Call: How Do You Market Your Podcast? – PTC 451
July 29, 2023 21:56 - 49 minutes - 34.3 MBHOW DO YOU MARKET YOUR PODCAST FOR EFFECTIVE RESULTS When you're creating a business around your podcast, even if it is a side hustle, it feels like there is an endless amount of stuff to do. When you don't have structured time to do something, it expands to the allotted amount of time. That is where your flexible hours create an issue. There needs to be time when you work "on" your business. Michael Gerber's "The E-Myth Revisited" lays this out perfectly. First, determine the acti...
YouTube Or Podcast – PTC 450
July 23, 2023 02:42 - 31 minutes - 22.3 MBThis question has come up multiple times this week. Which is better to build your authority and grow your business – YouTube or a podcast? Should you spend your content time creating videos for YouTube or creating a podcast? You're not going to like my answer. I love podcasting. But, YouTube is also amazing. Your podcast allows you to create powerful relationships with your listeners. YouTube is a powerful search engine that is tough to match. So, which is better to embrace? Which on...
Can Podcasting Still Be A Profitable Venture In 2023 – PTC 449
July 15, 2023 18:18 - 20 minutes - 14.2 MBHOW TO MAKE YOUR PODCAST PROFITABLE So many coaches struggle to make their podcast profitable, because they don't have a strategy. A strategy doesn't need to be complicated. It simply needs to be effective. PROFITABLE STRATEGY Many podcasters try to monetize their podcast with ads and sponsorships. MRI-Simmons just released data on podcast listening as it pertains to podcast ads. In the research, 42% of listeners surveyed say they will skip the ad if it is for something they don’t ...
Do You Really Need A Podcast Editor – PTC 448
July 08, 2023 22:52 - 27 minutes - 19.4 MBHOW CAN I PRODUCE A PODCAST IN AN HOUR? To create great content quickly, you're going to need help. Many coaches ask me if they need a podcast editor. It comes down to where you want to spend your time. Asking if you need a podcast editor is like asking if you need a car. I don't know that anyone "needs" a car. You can take the bus, pay for an Uber, ride your bike, walk, or catch a ride with a friend. Needing a car comes down to convenience. What do you value more? To produce a quali...
How Do I Drive Traffic To My Podcast – PTC 447
July 01, 2023 22:51 - 33 minutes - 23.4 MBDRIVE TRAFFIC FOR SUCCESS How many listeners are enough? Just a few more. We all want more listeners. But, how do I drive traffic to my podcast? My son and I went to the movie theater this weekend to see the new Indiana Jones movie. It was good. I'm a big Harrison Ford fan. Do you ever wonder why the big movie studios are so quick to jump on the sequel bandwagon? It isn't simply easy money. It's easy marketing. When they release a sequel, they don't have to work as hard to drive traf...
5 Reasons a Small Business Should Start a Podcast – PTC 446
June 24, 2023 19:17 - 27 minutes - 19 MBMany coaches wonder if they should start a podcast, be a guest on other podcasts, or create a YouTube channel. They treat each platform the same. Each of these three content platforms serve a different purpose and get a different result. This topic came up twice in conversations this week. In one chat, I was talking with the guy who will be running my summit this fal. He mentioned that he was doing another summit for an expert who teaches people how to be a guest on other podcasts. H...
Attract The Best Listeners – PTC 445
June 18, 2023 00:19 - 34 minutes - 24.3 MBHOW TO ATTRACT YOUR IDEAL CLIENTS Don't just create content. Create content to attract your best listeners. As you work to grow your coaching business, find those prospects that are perfect for your services. RAMIT SETHI I was listening to "I Will Teach You To Be Rich" by Ramit Sethi. He helps couples with their finances and helps them get out of debt. I’ve been following Ramit since 2012. Over the years, I got a good feel for the content he shared. So when I started listening to...
Where Do You Find Inspiration – PTC 444
June 10, 2023 21:47 - 32 minutes - 23 MBAS A CONTENT CREATOR, WHERE DO YOU FIND INSPIRATION? Creating great content begins with strong topics. And strong topics come from inspiration. Inspiration is available in many areas of life. In this episode, you will discover 7 ways to inspire you with great content ideas. PASSION Before you begin looking for ideas and inspiration, ensure you are passionate about your topic. If you are not a fanatic about your niche, you'll find it difficult to create any content. When you are pas...
Tips About Editing A Podcast – PTC443
June 03, 2023 23:43 - 30 minutes - 21.3 MBDo you feel like you're always editing a podcast? You're an expert in your niche. You don't need to spend all of your time editing. Live in your zone of genius. On this episode, I want to give you some tips about editing a podcast. There are five steps to producing a podcast each week. Those steps are plan, record, edit, publish and promote. You need to do these steps for every episode. But, you don't need to do these steps every week. What you need is a system. Let's see how you can...
7 Ways To Better Podcast Interviews – PTC 442
May 28, 2023 01:48 - 26 minutes - 18.6 MBHOW TO IMPROVE YOUR PODCAST INTERVIEWS I was listening to a podcast interview today and got caught up in the nuances of the interview rather than enjoying the conversation. It inspired me to share with you these 7 ways to create better podcast interviews. Podcast Talent Coach was created to help coaches create better content. I saw so many podcasters struggling to create an effective show, because they didn't know what they didn't know. In 2009, I started listening to a lot of podcasts...
Are Podcasts A Waste Of Time – PTC 441
May 21, 2023 02:09 - 24 minutes - 17.5 MBENSURE YOUR PODCAST IS NOT A WASTE OF TIME Are podcasts a waste of time? Many coaches ask me about the return on investment for their podcast. Your return on investment is defined by two sides of the equation. We want to increase the return while decreasing the investment. So, what is your goal with your podcast? This is the best place to start. You can't determind if your podcast is a waste of time until you determine what you want to accomplish. This is the most common problem wi...
Monetize Your Message – PTC 440
May 13, 2023 20:30 - 42 minutes - 29.7 MBHOW TO MONETIZE YOUR MESSAGE We know who we help and what we help them do. But, have you ever considered how you monetize your message? You might say, "Yeah, Erik. I'm a coach." Or you might say, "I help people find a new career or launch a business." Those concepts are "what" you do, and not necessarily "how" you do it. Your "how" might include one-on-one coaching for six months at a time. You might offer a six-week course that helps clients achieve success. Those ideas would be y...