Strategies and Secrets From Sara Blakely, Billionaire Founder of Spanx

Business Lunch with Roland Frasier

Podcast Notes Key Takeaways Every week at dinner, Sara Blakely’s father would ask her to share one thing she failed at that week. Her father wanted her to know failure was okay and that when you take risks, you’re going to come across failure.“What he was doing was just reframing our definition of failure…The only failure for me is not trying” – Sara BlakelyAs a salesperson, Sara listened to several motivational speakers including Zig Ziglar, Brian Tracy, Tony Robbins, and many moreFrom listening to all these speakers, Sara learned about the value of visualizing your success and the power of positive thinkingWhat you don’t know can be your biggest asset in businessSara didn’t get Spanx into Neiman Marcus by doing trade shows, she simply called them and asked if she could get 10 minutes to present her product to them   How does Spanx decide what products to work on?“It’s really just based on need and listening to people and hearing where I see opportunities to make something better” – Sara BlakelyHow does Sara define success?For Sara, it’s following your passion, doing something that makes you feel alive, and helping other people along the way

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Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).

Two years ago, we aired part of Roland Frasier's conversation with Sara Blakely. You can hear that here. Today, we're sharing some of the conversation that we held back: More questions that we think Entrepreneurs (and our business-minded listeners) will want to hear. Whether you're growing a successful business, dreaming up ideas, or struggling to navigate challenging times, this episode will encourage you on your Entrepreneurial journey. 

 "What he was doing was just reframing our definition of failure...The only failure for me is not trying" – Sara Blakely.

Listen For How Sara Blakely -

• Stays Motivated (and who inspired her to break through the ceiling)?

• Wrote a profound (and very specific) goal in her journal two years before she had her billion-dollar idea.

• Continues to get great ideas (by making her 5-minute commute last an hour).

"I think a lot of my next inventions and ideas in the car" – Sara Blakely.

Plus, Sara Answers...

1. How Spanx's customer acquisition channel has changed over the years.

2. Her strategy for maximizing customer lifetime value.

3. How she expanded Internationally.

4. Which Book has she gifted the most.

5. Does she ever take time off and recharge?

Today's Top Takeaway

What you don't know (in business) can turn out to be your biggest asset.

Did You Know?  

March is an extra special month for the podcast. We've also lined up the release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, Marcus Lemonis, and a special International Women's Day episode too.

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