Business Casual: You Might Be Sore Tomorrow: Fitness Gets the Tech Treatment

Podcast Notes Key Takeaways What’s Mirror?An interactive home gym that’s quite literally in the form of a mirror, controlled by a companion app (they offer personal training AND fitness classes!) How much does a Mirror device cost?$1,495 (with a necessary $39/month subscription piled on top) Mirror has big ambitions:“We have aspirations to be the place you turn to for all interactive, immersive experiences. Fitness is one segment of our market, and I think we could build a multi-billion dollar business off of fitness alone, but we have aspirations to be the next iPhone. Our market is anyone who enjoys immersive, interactive experiences in the home across a wide range of disciplines.” – Brynn PutnamMirror plans to expand from the fitness market into meditation, physical therapy for seniors, and eventually, telemedicine

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Maybe you’re the kind of person who holds your plank an extra 15 seconds during 6am HIIT class (showoff). Maybe you need a full day to recover from 20 minutes on the elliptical.

Either way, this one likely applies to you: tech obsession. The zeitgeist’s current fixation with new-wave, at-home, tech-enabled fitness is changing the way we define success, both in terms of personal health goals and in terms of happy business endings (read: IPOs).

This week on Business Casual, we talk to Mirror CEO Brynn Putnam to understand exactly how tech’s influence on today’s fitness startups is impacting the business world. Brynn explains…

What about the at-home fitness business model worksHow good tech and smart engineering can scale the unscalableWhy every company is fighting for a tech valuation, even if it doesn’t deserve one

One parting idea: Putnam thinks in-home fitness streaming devices can become the next iPhone. Do you?