#244 Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion
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English - May 05, 2021 00:00 - 1 hour - 57 MB - ★★★★ - 72 ratingsBusiness Health & Fitness podcast notes podcastnotes playlist Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What Got You There with Sean DeLaney
Podcast Notes Key Takeaways Seven principles of persuasion1. ReciprocityAlways give firstPeople who receive something from you, are more likely to say ‘yes’ to your requests2. LikingBefore trying to influence someone, identify your similarities and bring them to the surface3. Social ProofWhen people are uncertain, they look to their peers for answers4. AuthorityPeople trust what experts say about a matter5. ScarcityPeople want more of the things they can have less of6. ConsistencyPeople want to be consistent with what they’ve already said or done in front of youIf you can get them to take a small step in your direction, they will want to be consistent with that in the future7. Unity (Shared Identity – Togetherness)The idea that people share some identity with you can be extremely powerfulLittle changes that leverage these principles can have enormous effectsWhen interacting with people for the first time, always expect the best from themThis allows you to be generous with themGenerosity acts on three different persuasion principlesAsk for advice, not opinionsIf you ask someone for an opinion, you get a criticIf instead, you ask for “advice”, they take a step towards youIn their mind, they become your partner
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Today’s guest is Dr. Robert Cialdini, who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion. In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what those are keep listening! Show Notes Watch on YouTube
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