#105 Seth Godin: Failing On Our Way To Mastery

Knowledge Project

Podcast Notes Key Takeaways  Your company shouldn’t be for everyone, it should be for someone“Nobody has everyone as their customer” – Seth GodinThe internet is not a mass medium, it is a micro medium. It’s the best medium at reaching specific groups of people and the worst medium at reaching everyone. “Learning is the act of failing on our way to mastery” – Seth GodinLiving in your own reality can be fun in the short term, but it’s dangerous in the long term“It is really dangerous to deny science and accurate reporting of the world around us” – Seth GodinAmateurs show up when they want to and make what they want to make. Professional show up when they’re supposed to and do what they need to do.“If you’re going to be a pro, it means you need to understand the state of the art, it means you need to raise the bar, you need to understand who it’s for and what it’s for and what change do you seek to make.” – Seth GodinDefend your time and realize it’s okay to say NO to a requestMost people would rather hear a quick no from you than hear a yes but then you never follow up with themLive talks aren’t necessarily about informing the audience, it’s about entertaining them“Your goal is not to deliver information but to deliver emotion to cause a change in the people who are hearing you” – Seth Godin

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Seth Godin is the author of 20 bestselling books, founder of altMBA, the Akimbo podcast and runs one of the most popular blogs in the world. Seth and Shane chat about creative work, fear, shame, trusting yourself, what it means to be a professional, how to become an observer of reality, emotional labor, how we learn and so much more.

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