Tim Ferriss Show: #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations

Podcast Notes Key Takeaways Everyone is an investor – we all have to decide how to allocate our time and attentionIf you have something you really want to do in life that feels important, there’s very rarely going to be a convenient time to do it Sometimes you just have to take the leap and correct course if need beLessons in business:You’re only as good as your customer’s last experienceYour happiest customer will only be as happy as your happiest employeeIf you don’t spend much on marketing, or constrain the amount you spend deliberately, you HAVE to make sure your product is greatBut if you do things right, your customers/users then become your marketingWhen faced with a decision, ask yourself:“At the end of your life, when you look back on this, who do you want to have been? How do you want people to have thought of you?”A few lessons on branding:A brand isn’t the way something looks or the color of a logo, it’s how people feel Having people understand why you’re doing something, not just what you’re doing, makes or breaks a brand“There is no elevator to success, you have to take the stairs”

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"There is no elevator to success; you have to take the stairs." — Julie Rice

Julie Rice (@julierice_) is an entrepreneur best known for co-founding the fitness phenomenon SoulCycle. Julie served as Co-CEO at SoulCycle from 2006 to 2015 before joining WeWork in November 2017.

Julie's life's work has been about building community, and these days she brings that focus to her new role at WeWork. At WeWork, Julie is approaching everything through the lens of community—she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Julie lives in NYC with her husband Spencer and their two daughters, Phoebe and Parker. She is a board member of The Public Theater and Weight Watchers, as well as an advisor to the women's club The Wing.